News

As Sierra Nevada plans to tackle what it calls craft beer’s No. 1 enemy, “The Vortex” – the self-perpetuating cycle of distribution losses that drive volume declines that beget more distribution losses – the brewery has built a multi-faceted innovation slate.

Two independent ready-to-drink (RTD) brands are betting Americans are ready to mix their wine with cola. Little Sun’s Calimocho and Wine and Cola, two Southern California-based companies inspired by the Spanish staple cocktail Kalimotxo, have hit the market recently with different spins on the liquid, branding and sales strategy.

Von Ebert Brewing brewer Dashawn Agbonze, a two-time Michael James Jackson Foundation for Brewing and Distilling scholarship awardee, shares his journey climbing the ranks of the brewing industry and why he believes education is critical for up-and-coming brewers.

The Reyes Beverage Group has struck a deal to acquire the business of Western Maryland Distributing, the multi-state distributor announced Wednesday.

The misalignment of Labor Day this year (September 7) compared to 2025 (September 1) has caused wonky comps in recent off-premise scans, as reported earlier this week. However, brand-level data highlights an industry experiencing similar trends to last summer.

Check out news items initially reported in the Brewbound Insider Newsletter, including headlines from River Barrel Distributing, Go Brewing, Angry Orchard and others.

Athletic Brewing Company is adding two QB1s to its roster as “athlete-owners” as the NFL season kicks off tonight. New England Patriots quarterback Drake Maye and Dallas Cowboys quarterback Dak Prescott struck multi-year partnerships with the dedicated non-alcoholic beer maker and stakes in the business.

Brewers seeking to land their offerings on Amazon-owned Whole Foods Market shelves need to update their contact lists. Senior category manager Mary Guiver has departed Whole Foods’ beverage-alcohol merchant team for the company’s produce team, she announced on LinkedIn.

Boston Beer Company has filled one of its c-suite vacancies.

A fitness company appears to be the winner of last week’s auction for Rogue Ales & Spirits’ intellectual property, including the Rogue.com domain, the proprietary Pacman yeast strain and trademarks for Rogue and Dead Guy, among other assets.

The misaligned Labor Day holiday caused a deceiving sea of red in the latest weekly scans report from market research firm Circana.

Rohan Radhakrishnan and Fabian Clark’s first attempt at building a mid-proof spirits category didn’t go as planned. Now, they’re trying again.

Broken Heels will remain New Trail Brewing’s “top priority” in 2027, but its family will expand with two IPAs on both ends of the ABV spectrum.

Well, summer’s over this weekend … so it’s time to tell the kids to get their trampoline out of the yard so dad can put up his inflatable beer hall. Or, at least it’s that time for the handful of very lucky folks (and their very unlucky spouses) who were able to get their hands on one of these sweet new additions to their front lawn decor from the folks at SAM ADAMS for the low, low price of $199 before they sold out.