News

Nutrabolt’s C4 Energy is launching an electrifying twist on the non-alc alternative craze with All Hopped Up, a beer-flavored energy drink that the company says is “trading in the ‘buzz’ for an energy boost.”

Craft’s declines continued to accelerate through August and into early September, including Labor Day weekend, according to the latest monthly scans report from Chicago-based market research firm Circana.

Summit Brewing is working to find a path forward after its lender BMO Bank initiated a foreclosure action last week. The St. Paul, Minnesota-based craft brewery, on the verge of its 40th anniversary celebration next week, is pursuing “solutions that will allow us to obtain a new lender and fully activate our growth plan for the years to come,” CEO Brandon Bland shared with Brewbound.

The on-premise’s hot summer appears to have fizzled out, according to the latest report from market research firm NIQ.

Kroger shoppers looking for Red Bull or Boar’s Head products may be out of luck for the time being, as the country’s largest supermarket chain grapples with pricing strategy amidst a grim economy.

Months after announcing plans to retire and sell the business, Lost Coast Brewing founder Barbara Groom has officially listed the Northern California craft brewery for auction.

Millennial and Gen Z consumers are expected to be the largest contributors to bev-alc spending among all generations by 2035, according to a July Numerator report. That means bev-alc suppliers have less than a decade to capture the loyalty and attention of these consumers if they want to capitalize on those dollars.

Sazerac is in talks to acquire German schnapps producer, Berentzen-Gruppe AG, according to a report from Bloomberg News. The move could extend an acquisition run that has added a UK vodka brand and a Kentucky distillery in the past three months alone.

On the latest edition of the Brewbound Podcast, the team analyzes the tectonic shifts in the bev-alc market in the last week, including Constellation Brands’ Colorado move, Southern Glazer’s $12.5 million payment to the federal government and underwhelming Labor Day scans.

Check out news items initially reported in the Brewbound Insider Newsletter September 14-16, including headlines from Sapporo USA, Penn Brewery, Hop Valley and others.

In a fireside chat during the Barclays Global Consumer Staples Conference, Boston Beer Company founder and CEO Jim Koch discussed the company’s innovation strategy, its new method for measuring advertising ROI and why its new LYTT RTD is a pre-gaming champion.

While several brands are teaming up with slashers this Halloween, Tilray Brands is taking a sweeter route. The craft brewing conglomerate’s Shock Top brand is partnering with North America’s largest spooky season retailer, Spirit Halloween.

No bev-alc category was safe from year-over-year (YoY) losses in the latest off-premise scans from market research NIQ, which included the start of the Labor Day holiday weekend.

Once Minnesota’s largest craft brewery and one of the 25 largest in the country, St. Paul, Minnesota-based Summit Brewing Company is now facing bank foreclosure proceedings.