Cicerone Certification Launches New Online Course
The Cicerone Certification Program announced Selling with Cicerone, an online course designed for brewery and wholesaler sales teams.
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Craft beer industry news.
Blake’s Hard Cider and Austin Eastciders Merge Under Blake’s Beverage Company Banner
Blake’s Hard Cider and Austin Eastciders are merging under the Blake’s Beverage Company umbrella, bringing together the top-selling cider brands in Texas and Michigan and creating the second-largest cider company in the U.S, the company announced today.
Two Roads Leans on Core for Growth
As Two Roads prepares to launch Guy Fieri-backed flavored malt beverage Flavortown Spiked, the Stratford, Connecticut-based craft brewery is taking a more conservative approach to the rest of its portfolio, focusing on what works, forgetting the rest.
Two Roads to Flavortown: Craft Brewer and Guy Fieri Team Up for Flavortown Spiked FMB
A frequent haunt of late for Guy Fieri’s red convertible isn’t a diner, a drive-in, or a dive, but rather Stratford, Connecticut-based Two Roads Brewing.
Circana: Top Beer Vendor Declines Accelerate in Last 4 Weeks; Athletic Dominating Grocery Growth
More than half of the top 25 beer vendors have declined in volume year-to-date (YTD), ending October 8, in Circana-tracked off-premise channels, according to the data firm’s monthly beer report.
Willie’s Superbrew Launches Juicy Hazy Hoppy
Something big has been brewing at Willie’s Superbrew: The award-winning adult beverage brand has added a new flavor to its lineup of hard seltzers.
TailGate Brewery Opens Seventh Tennessee Location
Nashville-based TailGate Brewery opened their seventh Tennessee taproom. TailGate has quickly become a major player in the Southeast, with explosive growth over the past few years.
Bud Light Drags Anheuser-Busch InBev’s US Business; Global Revenue Still +5%
The accelerated downturn of Bud Light led to double-digit declines in shipments, depletions and revenue for Anheuser-Busch InBev’s (A-B) U.S. business in the third quarter.
Dogfish Head: Refreshed Logo and Packaging, New 12% ABV Cocktails Coming in 2024
Dogfish Head will be going back to the future in 2024 with a refreshed logo that pays homage to its nearly two-decades old logo, marketing director Jennie Baver shared during Boston Beer’s national sales meeting last week. The company will also roll out 4-packs of 12% ABV rum, tequila and vodka canned cocktails.
October Beer Purchasers’ Index Suggests Contraction Across Beer, But Also Consistency
October’s Beer Purchasers’ Index (BPI) reading of 48 “shows a steady state for the industry,” National Beer Wholesalers Association (NBWA) chief economist Lester Jones wrote in the trade group’s monthly report.
Hop Butcher For The World & Frango Set to Release Third Year of “Minted”
Hop Butcher For The World, a Chicagoland-based brewing company known for its hop-forward approach to IPAs and fresh-to-retail distribution strategy is celebrating the third year of its partnership with Garrett Brands, the company behind Garrett Popcorn and Frango Chocolate in brewing “Minted,” an Imperial Stout that smells and tastes like the iconic chocolate mints we all know and love.
Boochcraft Partners With Numi Organic Tea
Boochcraft, the original, organic hard kombucha company, proudly announces Numi Organic Tea as Boochcraft’s exclusive tea supplier for their kombucha.
Epic Brewing Company Releases 2023 Big Bad Baptist Lineup
After over a year of planning, brewing, obsessing, barrel-aging, and blending; Epic Brewing will release the 2023 Big Bad Baptist Barrel Aged Imperial Stout Series.
Boston Beer California Distributor Meeting: ‘Fundamental Shift’ in Angry Orchard Strategy, Samuel Adams to Get a Face Lift
Incremental innovation and clear brand identity were running themes throughout Boston Beer’s presentation to wholesalers in Los Angeles last week. Boston Beer shared an edited recording of the meeting with Brewbound this week.