Boston Beer Company is upping the ante as it tries to unseat Mark Anthony Brand as the beer category’s top hard seltzer producer. The company — which makes the Truly Hard Seltzer, Twisted Tea, Angry Orchard hard cider and Samuel Adams beer offerings — announced today the reformulation of all 13 Truly flavors in an effort to make them “crisper and more refreshing.” Boston Beer also revealed plans to release a Truly-branded line of lemonade hard seltzers in 2020

With the unveiling of 75 Minute IPA’s new look, Dogfish Head Craft Brewery introduces Dan Stiles as its collaborating artist for the 2019-2020 Off-Centered Art Series, an annual collection of four beers that personifies the creative expression at the intersection of ales and art.

The brewers at Samuel Adams announced the upcoming release of the eleventh batch of their highly sought after, barrel-aged extreme beer, Samuel Adams Utopias.

We’ve all been there. You hit the reply all button haphazardly, and hit send on a one-word email back to the company of… 2000. To truly celebrate the embarrassment and attempt to end this office faux paux, Angel City Brewery will introduce Do Not Reply All Hazy IPA to the bars, restaurants and retailers in the greater LA area this month.

About 60,000 people attended last week’s Great American Beer Festival in Denver, but the 2019 edition of national trade group the Brewers Association’s (BA) largest consumer-facing event may mark the last in which beer is the only featured alcoholic beverage.

Dogfish Head Craft Brewery and Dogfish Head Distilling Co. keep the spirit of off-centered innovation going with the release of two epic, new offerings –Suddenly Comfy, an imperial cream ale reminiscent of freshly-baked apple pie, andAlternate Takes: Volume 2, Whiskey Finished in Palo Santo Marron Ale Barrels.

“We can make beer grow again,” Boston Beer Company founder Jim Koch told thousands of beer distributors Monday during the opening session of the National Beer Wholesalers Association’s Annual Convention in Las Vegas.

USA Network has partnered with local Coney Island Brewery to create a beer to celebrate the fourth and final season of the award-winning series, MR. ROBOT. 

Dogfish Head Craft Brewery is just five states away from completing national distribution. The Milton, Delaware-based craft brewery, which merged with Boston Beer Company earlier this year, announced Monday the addition of its 45th state — Mississippi — via Capital City Beverages.

Boston Beer Company is asking consumers to ditch their old alcoholic beverages and drink what they “Truly want” — hard seltzer. The company, which makes the Truly Hard Seltzer brand, today unveiled five, 15-second commercials featuring comedian and actor Keegan-Michael Key that are part of a national advertising campaign for the 100-calorie, 5 percent ABV seltzer. Those ads began airing today across television and all digital channels.

In this week’s Last Call: Angry Orchard’s security is accused of racial profiling; June U.S. beer shipments decline; Peter Coors calls for government to intervene on aluminum pricing in op-ed; Facebook imposes new alcohol restrictions; and more news.

Next week, Boston Beer plans to launch a national advertising campaign for Truly, featuring comedian Keegan-Michael Key, whom CEO Dave Burwick said will “bring a little bit of personality” to the brand.

Boston Beer Company reported second-quarter depletions (sales-to-retailers) and shipments (sales-to-wholesalers) growth of 17 percent, according to financial results issued after the end of trading today. Through the first 26 weeks of 2019, Boston Beer’s depletions (+15 percent) and shipments (+23 percent) are up due to its Truly Hard Seltzer and Twisted Tea brands.

The critical summer selling season is underway, and total beer, cider and FMB sales are off to a strong start. According to market research firm Nielsen, dollar sales of beer/cider/FMBs grew 4.9 percent in off-premise retailers during the Fourth of July holiday week (ending July 6) compared to the same timeframe last year. Hard seltzer was largely responsible for driving the nearly 5 percent growth this Independence Day, accelerating sales 147 percent, Nielsen reported.