Boston Beer Company is upping the ante as it tries to unseat Mark Anthony Brand as the beer category’s top hard seltzer producer. The company — which makes the Truly Hard Seltzer, Twisted Tea, Angry Orchard hard cider and Samuel Adams beer offerings — announced today the reformulation of all 13 Truly flavors in an effort to make them “crisper and more refreshing.” Boston Beer also revealed plans to release a Truly-branded line of lemonade hard seltzers in 2020
- BREWERY TYPE
- Production - Regional
One Design Center Place
Boston, MA 02210 United States
- The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 and today brews more than 60 styles of Samuel Adams beer. The company's portfolio of brands also includes Angry Orchard Hard Cider, Twisted Tea, and Truly Spiked & Sparkling. It also makes and markets the Traveler Beer, Angel City, Concrete Beach, and Coney Island brands, which are overseen by A&S Brewing, the company's craft beer incubator.
- ANNUAL PRODUCTION
- ADDITIONAL LOCATIONS
Samuel Adams Boston Brewery
30 Germania St
Boston, MA, 02130, USA
• Angry Orchard Cider Company
• Marathon Brewing Company
• Samuel Adams
• The House of Shandy Beer Company
• Twisted Tea Company
• Boston Beer Company - Breinigsville
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With the unveiling of 75 Minute IPA’s new look, Dogfish Head Craft Brewery introduces Dan Stiles as its collaborating artist for the 2019-2020 Off-Centered Art Series, an annual collection of four beers that personifies the creative expression at the intersection of ales and art.
The brewers at Samuel Adams announced the upcoming release of the eleventh batch of their highly sought after, barrel-aged extreme beer, Samuel Adams Utopias.
We’ve all been there. You hit the reply all button haphazardly, and hit send on a one-word email back to the company of… 2000. To truly celebrate the embarrassment and attempt to end this office faux paux, Angel City Brewery will introduce Do Not Reply All Hazy IPA to the bars, restaurants and retailers in the greater LA area this month.
About 60,000 people attended last week’s Great American Beer Festival in Denver, but the 2019 edition of national trade group the Brewers Association’s (BA) largest consumer-facing event may mark the last in which beer is the only featured alcoholic beverage.
Dogfish Head Craft Brewery and Dogfish Head Distilling Co. keep the spirit of off-centered innovation going with the release of two epic, new offerings –Suddenly Comfy, an imperial cream ale reminiscent of freshly-baked apple pie, andAlternate Takes: Volume 2, Whiskey Finished in Palo Santo Marron Ale Barrels.
“We can make beer grow again,” Boston Beer Company founder Jim Koch told thousands of beer distributors Monday during the opening session of the National Beer Wholesalers Association’s Annual Convention in Las Vegas.
USA Network has partnered with local Coney Island Brewery to create a beer to celebrate the fourth and final season of the award-winning series, MR. ROBOT.
Dogfish Head Craft Brewery is just five states away from completing national distribution. The Milton, Delaware-based craft brewery, which merged with Boston Beer Company earlier this year, announced Monday the addition of its 45th state — Mississippi — via Capital City Beverages.
Boston Beer Company is asking consumers to ditch their old alcoholic beverages and drink what they “Truly want” — hard seltzer. The company, which makes the Truly Hard Seltzer brand, today unveiled five, 15-second commercials featuring comedian and actor Keegan-Michael Key that are part of a national advertising campaign for the 100-calorie, 5 percent ABV seltzer. Those ads began airing today across television and all digital channels.
In this week’s Last Call: Angry Orchard’s security is accused of racial profiling; June U.S. beer shipments decline; Peter Coors calls for government to intervene on aluminum pricing in op-ed; Facebook imposes new alcohol restrictions; and more news.
Next week, Boston Beer plans to launch a national advertising campaign for Truly, featuring comedian Keegan-Michael Key, whom CEO Dave Burwick said will “bring a little bit of personality” to the brand.
Boston Beer Company reported second-quarter depletions (sales-to-retailers) and shipments (sales-to-wholesalers) growth of 17 percent, according to financial results issued after the end of trading today. Through the first 26 weeks of 2019, Boston Beer’s depletions (+15 percent) and shipments (+23 percent) are up due to its Truly Hard Seltzer and Twisted Tea brands.
The critical summer selling season is underway, and total beer, cider and FMB sales are off to a strong start. According to market research firm Nielsen, dollar sales of beer/cider/FMBs grew 4.9 percent in off-premise retailers during the Fourth of July holiday week (ending July 6) compared to the same timeframe last year. Hard seltzer was largely responsible for driving the nearly 5 percent growth this Independence Day, accelerating sales 147 percent, Nielsen reported.
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Year Round Beers
|Samuel Ale 2019||Ale|
|Chocolate Bock 2018||Bock|
|Holiday Porter 2018||Porter|
|Sam '76 12oz|
|Red Seat IPA||IPA|
|Dunkelweizen||Dark American Wheat Ale or Lager with Yeast|
|Coffee Pale Ale||Coffee-Flavored Beer|
|Black Lager||Dark American Wheat Ale or Lager with Yeast|
|Coffee Black Lager||Lager|
|Old Fezziwig Ale||Ale|
|Summer Ale||Wheat Ale|
|Ella Blanc IPL (2017)|
|Winter Lager (2016) 12 fl oz||Lager|
|Old Fezziwig Ale (2016) 12 fl oz||Ale|
|Hopflake White IPA||IPA|
|White Christmas-12 fl oz||Unknown|
|Toasted Caramel Bock||Lager|
|Summer Ale - Can (2016)||Ale|
|Ella Blanc IPL (Adventures in Lager)||Lager|
|Double Bock (Adventures in Lager)||Doppelbock|
|Double Black (Adventures in Lager)||Bock|
|Rebel Cascade IPA||IPA|
|Black & Gold||Lager|
|Cold Snap 2019||Ale|
|Brewing the American Dream - Desert Kaleidoscope IPA||IPA|
|Brewing the American Dream - Time Hop Porter||Porter|
|Brewing the American Dream - Three Ninety Bock||Bock|
|Brewing the American Dream - Tea Party Saison||Saison|
|Brewing the American Dream - Oats McGoats Stout||Stout|
|Bugs & Berries||Fruit Beer|
|Heaven or Helles|
|Got to Gose||German-Style Leichtes Weizen/Weissbier|
|No events to display.|
9/28/2019 -- Jamaica Plain, MA
Red Sox Tour & Trolley - Samuel Adams
|Other||Jamaica Plain, MA|
9/21/2019 -- Jamaica Plain, MA
|Beer Release||Jamaica Plain, MA|
6/5/2019 -- Boston, MA
Samuel Adams Pride Week Love Conquers Ale Beer Garden Takeover
|Tap Takeover||Boston, MA|
5/27/2019 -- Boston, MA
Sam Adams Red Sox Pre-Game Tour & Trolley
5/23/2019 -- Boston, MA
Sam & a Snack: Double Bock Limited Release
|Beer Release||Boston, MA|
5/11/2019 -- Boston, MA
Mango Guava IPA & Boysenberry KMF Gose Tasting
|Beer Release||Boston, MA|