Energy drink maker Monster Beverage could be entering the more than $2 billion hard seltzer segment, according to an analyst’s report. Stifel Financial analyst Mark S. Astrachan speculated that the energy drink maker is considering entering the alcoholic beverage market, “most likely” with a hard seltzer.

The hard seltzer segment is on pace to capture 10% of the beer category dollar sales by this summer, according to Cowen analyst Vivien Azer. Last week, hard seltzer segment’s share of beer category dollar sales reached 8.8%, according to market research firm Nielsen. And there are no signs that the segment is slowing down.

The story of Boston Beer Company’s Truly Hard Seltzer brand remains the same; the company can’t keep up with demand for the hard seltzer category’s second largest brand. The mid-March pantry stock up caused by the novel coronavirus shutting down virtually all on-premise sales led to a spike in Truly sales earlier than expected.

Stone Brewing Company laid off employees of its restaurants, taprooms and distributions sales force, which amounted about 306 workers. Some state lawmakers have proposed bills that would extend business interruption insurance clauses to cover losses sustained from closures due to the COVID-19 pandemic.

Ball Corporation has added production of 32 oz. crowler cans and expects to have a supply ready to hit the market in two days. The U.S. Senate unanimously passed the Coronavirus Aid, Relief, and Economic Security Act, the $2 trillion stimulus package to aid the public health and economic crisis caused by the COVID-19 pandemic. Deschutes Brewery founder Gary Fish told the Bend Bulletin that the company has laid off about 60% of its staff.

Makers of some of the world’s most extreme craft beers, Dogfish Head Craft Brewery collaborates withSamuel Adams to release an already rumored-about rarity, Utopias Barrel-Aged World Wide Stout.

Dogfish Head Craft Brewery is excited to announce its collection of off-centered ales is hitting shelves and taps throughout the great state of Wyoming.

Truly Hard Seltzer sales boosted the Boston Beer Company’s fourth quarter revenue to an all-time high of $301.3 million, but it wasn’t without cost, as profits took a hit due to expensive third-party contract production.

The Boston Beer Company’s sales in 2019 reached $1.25 billion, a 25.5% increase compared to 2018, according to the company’s earnings report released Wednesday afternoon.

The hard seltzer category could reach about 10% of the beer market in the next few years, according to research reports from two leading financial services firms. Meanwhile, FIFCO USA has stopped production of Pura Still, the 95-calorie, 4.5% ABV spiked still water brand after less than two years, according to a memo sent to wholesalers this week. Finally, Iron Heart Canning, the country’s largest mobile canning service provider, announced today an agreement to acquire Michigan Mobile Canning.