BELLAIRE, Mich.— Locally known as champions of community development, in 2022 Short’s Brewing decided to face Northern Michigan’s seasonal housing & workforce crisis head on: by purchasing an inn.
“Even we were surprised, but as we were looking down a very busy summer and had employees leave the area because of the lack of affordable housing, we had to do something.” Scott Newman-Bale, CEO for the brewery stated. “This model is fairly common in larger resort towns. We attempted to subsidize the rent of our employees by offering a limited number of vacation-rental rooms but in the end demand for staff housing left few openings.”
The brewery is no stranger to property development and management, having acquired, renovated, leased, and sold many buildings in Bellaire and Elk Rapids over their 20 year history. (They even owned the Bellaire Post Office, but sold it to finance the Inn.)
“I have lived at the Inn for over a year. There is a shared kitchen and game room—it’s been fun meeting new people and building friendships.” Drake Manwaring, an employee of Short’s Bellaire Pub stated, “The Inn is a great place to stay, I’d recommend it to anyone needing “affordable” housing.”
This past summer the brewery was able to take advantage of the J1 program, a type of work-study program for students from around the world where they develop skills and experience another country’s culture. Nine J1 workers came for three months from places like Jamaica, China, Turkey, Jordan and Kazakhstan. Cultural experiences for the students ranged from concerts, local festivals and water activities on Torch Lake.
“Without the Bellaire Inn, we probably would have had to close one or two days a week. We never would have been able to support this program, let alone our summer business levels, without it.” Newman-Bale concluded.
Scott Newman-Bale shares some stats from their first year of ownership:
Bellaire Inn Stats:
Number of rooms : 26, including the full-time innkeeper.
Number of rooms rented to employees, summer : 22
Number of rooms rented to employees, current : 5
Average cost per week : $115 per week rate for employees (below-market rate for non-employees)
Average length of stay : 3-5 months
Most surprising part? Being landlords. We’ve had some damage, but overall everyone is very respectful. We’ve also hosted traveling workers from nurses to construction workers to teachers, while they’re here they spend time and money in our communities.
Toughest part? Being prepared for anything and everything that could happen. Leaky toilets, fire alarms going off, resident issues, you name it.
Any advice? When times get tough, get creative. We weren’t planning on purchasing the inn, but it saved our summer in so many ways.
Other plans in the works? We’re working with some friends on another workforce housing project of 100+ units in Bellaire under a mile from the Pub. The project is still in its early stages, but expect an announcement soon!
About Short’s Brewing Company
Located in the heart of Downtown Bellaire, MI, Short’s Brewing was established in 2004 by Joe Short. In 2009, Short’s began keg and packaged product distribution in Michigan via their Elk Rapids Production Facility. The brewery is known widely for their Always Available and experimental brews including Soft Parade, Huma Lupa Licious, and Michigan’s best selling craft Lager, Local’s Light. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.
Short’s Brewing also has a passion for beverage innovation and created Starcut Ciders in 2014 to push the boundaries of ingredients and fermentation innovation to create unique, premium ciders with no added sugars that are all-natural and gluten-free.
For More Information:
https://www.shortsbrewing.com/blog/workforce-housing-experiment/