Upland to Release Maibock

Bloomington, IN – Upland Brewing Company announced today Maibock will be on tap at all Upland locations on Saturday April 19th. This beer is brewed to celebrate the arrival of spring and is full-bodied with a sturdy German hop profile, giving it an inherent spiciness that leads to a crisp, dry finish and a pleased drinker. Maibock is a very small batch beer and consequently is not distributed and will only be available at Upland locations in Bloomington, Indianapolis, and Carmel, IN.

The release of Maibock marks the start of the annual Maifest party at the Upland Brew Pub at 350 W. 11th St. in Bloomington. All day April 19th the Brew Pub will be serving an all-German menu featuring hard-to-pronounce items such as Hasenpfeffer, Schnitzel, and Spatzle. Starting at 4:30, free live music will be added to the celebration! There will be plenty of bands, beers, delicious food, singing, dancing, and glass-clinking, so sticking around all day is recommended. Costumes are encouraged, although the most flashy dresser is usually one of the staff!

Beer Description: Maibock is brewed to celebrate the arrival of spring and is full-bodied with a sturdy German hop profile, giving it an inherent spiciness that leads to a crisp, dry finish and a pleased drinker. It is a very small batch beer and consequently is not distributed and will only be available at Upland locations in Bloomington, Indianapolis, and Carmel, IN.

Brewery: Upland Brewing Company, Bloomington, Indiana

About the Brewery

Upland Brewing Company has been brewing Ales and Lagers in Bloomington, IN since 1998, making beer in a time-honored fashion that puts their care and dedication to the craft on full display. Above all, they make beer that’s true: to its heritage, to its ingredients, to itself. The name Upland refers to the landscape of Southern Indiana, where the brewery is located. The Norman and Crawford Uplands are the heavily wooded hills and hollows that were never overrun by the glaciers that flattened much of Indiana’s landscape. The Uplands are beautiful, and they bred independent thinkers and artisans, with a strong connection to their land and their community. Indiana University adds a progressive, tolerant, intellectual aspect to the town. The result is a heady mix of cultures and contradictions: a place where everyone can feel at home. A place that is equally respectful of tradition and open to change. Upland’s beer is representative of this place.