Two Roads, which is based in Stratford, Conn., will officially launch in Massachusetts on April 28.
“We are really excited to work with the five distributors of the Massachusetts Beverage Alliance,” Clem Pellani, Two Roads’ vice president of sales and marketing said in a statement. “We’ve known them and worked with them for a long time during our careers in the beer business. To us, they stand apart based upon their commitment and track record for brand building and their rich history distributing world class beers in the state. MBA has an exceptionally strong infrastructure in place to support its craft beer portfolio. With our retail sales team working alongside of their team, we are very optimistic about our brand’s success in Massachusetts.”
In the last year, MBA helped Two Roads bring its products to various Boston beer festivals via one-day distribution agreements.
“Partnering with the folks from Two Roads Brewing by bringing their awesome beers to Massachusetts made a lot of sense to us,” Brian Murphy, MBA’s director of sales & marketing said in a release. “They have everything a distributor wants in a new brewery relationship; they are local New England, have experienced leadership with long term vision, great marketing and brand awareness, strong financial backing, capacity with infrastructure to grow, and most importantly, fantastic liquid.”
Two Roads, which launched in 2012, is the brainchild of former Pabst Brewing CMO Brad Hittle. In addition to making its own line of products, the company also produces beer for a number of contract beer companies.