The research project tracked growth for craft beer in restaurants and bars and aimed to clarify several misconceptions about consumers’ purchasing behavior.
According to the findings, Hispanic consumers more often purchase craft beer away from home once a week or more, and have four or more drinks per visit.
Additionally, Technomic found that the portion of craft beer sold through restaurants and bars is “notably higher” than the amount of “total beer” sold on-premise. In fact, Technomic found that 55 percent of craft beer volume was sold on-premise in 2013.
The study also found that men and women order cider at similar frequency. While drinking at a bar, both men and women order cider about 25 percent of the time. At casual-dining restaurants, men actually order cider with greater frequency, Technomic noted.
Additional insight is included in the infographic above.