Redhook Brewery Rebrands Spring Seasonal, Again

The Redhook Brewery is once again changing the name of its spring seasonal.

Last year, Redhook changed the name of the beer to “Nut Brown,” calling it an effort to “keep it simple.” However, in an attempt to give the brand a more sustainable identity, Redhook will return to the original moniker for the beer, Mudslinger Brown Ale.

Brady Walen, a spokesman for Craft Brew Alliance (which owns Redhook) told Brewbound.com that consumers had an easier time identifying Mudslinger.

“Mudslinger better conveys the Redhook personality and the name is a little more exciting,” he said. “Overall, it is a better fit for the Redhook brand.”

The beer will make its long-awaited return in April and will have a suggested retail price of $7.99 per 6-pack. The complete press release is below:

WOODINVILLE, WA - In early 2013, Redhook will be bringing back Mudslinger Brown Ale, the brewery’s spring seasonal. Most recently called Nut Brown, this smooth, easy-drinking brown ale is making its return through April in stores and on tap nationwide. 

At the risk of being accused of flip-flopping, Redhook has decided to bring back the Mudslinger name after the beer’s one-time release as Nut Brown last year. For the record, Redhook voted for the name change before he voted against it. But seriously, the whole mudslinging thing is pretty awesome – whether you’re mountain biking, talking trash to your buddies, or throwing a no-holds-barred mudwrestling contest.

“Mudslinger is Redhook’s take on the traditional brown ale style, and it’s the perfect beer for the spring season,” said Redhook senior brewer Alex Kopf.  ”After winning a silver at last year’s World Beer Cup, our team is really excited to bring back Mudslinger again this year.”

Dark in color, Mudslinger is refreshingly smooth and highly sessionable. It’s layered with rich malty aromas and flavors of chocolate, caramel, brown sugar and a hint of vanilla. At 5.8% ABV and 30 IBUs, Mudslinger will retail for approximately $7.99-$8.99 per six-pack. Locations selling Mudslinger can be found using Redhook’s beer finder at http://redhook.com/find-beer/.

About Redhook:

Redhook was born out of the energy and spirit of the early 80s in the heart of Seattle. While the term didn’t exist at the time, Redhook became one of America’s first “craft” breweries. From a modest start in a former transmission shop in the Seattle neighborhood of Ballard, to the current breweries in Woodinville, Wash., and Portsmouth, N.H., Redhook has become one of America’s most recognized craft breweries. While Redhook has “grown up” during the past 30 years, one thing has never changed – Redhook is still brewing great beers like ESB, Long Hammer IPA, Copperhook, Pilsner and seasonal brews. Most importantly, Redhook makes sure to have fun doing it.   Redhook’s beers are available both on draught and in bottles around the country. For more information, visit www.redhook.com.

Brewery: Redhook Website: http://www.redhook.com/
Address: 14300 NE 145th Street
Woodinville, WA 98072
United States