Peroni Nastro Azzurro will also debut a limited edition package design in honor of its 50th Anniversary, featuring the beer’s iconic symbol: the Blue Ribbon. The brand’s name, Nastro Azzurro, comes from the Italian words for “Blue Ribbon” — the name of the prize given to the ship that crossed the Atlantic in the shortest time. The beer was given this name in honor of the SS Rex, the only Italian ship to have received the award, as a symbol of the beer’s premium quality and distinction.
“When it comes to passion for life and effortless style, nobody does it better than the Italians,” said Ryan Verschoor, U.S. brand director of Peroni Nastro Azzurro. “Peroni is proud to celebrate 50 years of ‘Italian Style’ and 50 years of bringing the world’s number one premium Italian lager to stylish beer drinkers around the globe.”
Over the last 50 years, Peroni Nastro Azzurro has stayed true to its core values of rich Italian heritage, exceptional quality and superior taste, aligning with some of the world’s most respected innovators across fashion and culture around the globe. Most recently, Peroni Nastro Azzurro presented the Second Annual MADE for Peroni Young Designer Awards at New York Fashion Week. As part of this initiative, Peroni will fund the production of the winner’s first collection, which will debut at Fashion Week in February 2014. The brand’s ongoing partnership with style icons and trendsetters, including acclaimed fashion designer Antonio Berardi, continue to set Peroni apart as more than a premium beer brand, but as a style brand in its own right.
Peroni Nastro Azzuro will enter its next 50 years with a continued commitment to producing a beer of the highest quality with a touch of Italian style. As one of Italy’s leading style brands, Peroni Nastro Azzurro will continue its long-standing tradition of supporting the world’s most prominent and up-and-coming artists across fashion, art and culture.