CHICAGO — For the third consecutive year, Pacifico, the authentic pilsner-style Mexican beer, will give back to its roots within the surfing community by providing free local transportation to the 2012 U.S. Open of Surfing (USOS), promoting responsible drinking at the event.
From July 28 to August 5, Huntington Beach, California will be transformed into the epicenter of surf culture with more than 750,000 expected USOS attendees. As the official beer of the event, and presenting sponsor of the Noseriding Invitational, Pacifico will continue providing attendees with an assortment of opportunities to responsibly enjoy the week of festivities.
To encourage the responsible enjoyment of Pacifico, the brand will circulate ten branded pedicabs and a shuttle bus from August 2 through August 5, offering free rides to those 21 and older seeking safe transit to the epic surfing action. Responsible USOS fans can catch a free ride to the pier by flagging down the specially marked pedicabs that will be cruising downtown Huntington Beach. The Pacifico shuttle bus will provide free rides from Newport Beach to Huntington Beach making a continuous loop on August 2-5th from 10 a.m. — 7 p.m.
Since the brand’s U.S. introduction by American surfer pioneers who brought Pacifico back after exploring the uncharted waters off of Mexico’s Baja Peninsula, the brew has quickly become the choice of surfers chasing the perfect wave in Southern California to skiers ripping through fresh powder in Colorado and consumers throughout the U.S.
“The brand’s west coast authenticity and great flavor continues to make Pacifico a favorite for those sharing stories of great adventure with close friends,” added Sabia. “In order to meet the demand of Pacifico fans across the U.S., we are increasing the brand’s presence at events like the USOS and have expanded our draft offerings to hundreds of new markets across the U.S., putting Pacifico on tap in 37 states.”
About Crown Imports
Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #5 beer overall, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (select markets) beer brands. Crown also imports the Tsingtao beer brand in the U.S. For more information, visit www.crownimportsllc.com.
Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico’s leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ), a leading international beverage alcohol producer, importer and marketer.