MILWAUKEE, WI — For the third straight year, Lakefront Brewery, Inc. will celebrate the infamous start of the holiday shopping season with a “Black Friday” event, featuring a limited edition beer. The special brew, Black FridayÔäó Imperial India-Style Black Ale, will be available only at the brewery and only for one day — if that. (It sold out in just 90 minutes last year.)
Lakefront’s Black Friday event will start at 8 a.m. (CST) Friday, Nov. 29. In addition to the special beer, it will also feature brewery breakfast food (and “beermosas”) from Karma Bar & Grill; a live deejay from 8 a.m. to 3 p.m.; brewery tours starting at 11 a.m.; and a live band, the Brewhouse Polka Kings, from 6 to 8 p.m.
The potent (10 percent ABV) dark ale was first created for last year’s Black Friday event. It will be available in 22-oz. bottles only. Sales will be limited to three bottles per person, while supplies last. Because last year’s supply of Black Friday went so fast, the brewery has more than quadrupled the number of bottles it will make this year from 1,200 to 5,000. The brewery is also adding a “bottle swap” component for the 2013 event — encouraging participants to bring and trade bottles of rare or unusual beers.
“Black Friday is all about one-day-only, limited supply deals, so we wanted to offer our customers an exclusive beer worth getting up early for,” said Lakefront’s director of business development , Chris Johnson. “This is a very strong, distinctive dark ale, with ample pine and citrus aromas.”
The first 1,000 people to buy the beer will get a limited Black Friday pint glass. Full details about the event can be found on the brewery’s Black Friday website, blackfridaybeer.com. Patrons can also buy advanced brewery tour tickets online via the website if they want a guaranteed spot on a specific tour.
Lakefront Brewery, Inc. was started in 1987 and is celebrating its 25th anniversary this year. The brewery distributes its products to 35 states, Israel and Canada. Lakefront Brewery, Inc. was the first brewery to brew a government-approved, gluten-free beer, New Grist, and brews the oldest USDA-certified organic beer, Organic ESB. For more information, visit www.lakefrontbrewery.com or call (414) 372-8800.