First Beverage Group Hires Managing Partner

Los Angeles, CA — First Beverage Group today announced that Nicole Fry has joined the firm as a managing partner of its investment banking division. Ms. Fry has over 15 years of investment banking and corporate development experience.

“We couldn’t be more pleased that Nicole has joined our investment banking group,” said William Anderson, Founder and CEO of First Beverage. “Her years of experience in the food and beverage industries are a perfect complement to our existing team, and bringing her on board at this stage of our company’s growth greatly enhances our ability to provide our clients with expert advisory services. She is an extremely welcome addition to our team.”

Ms. Fry was most recently a managing director in the consumer investment banking group at Imperial Capital, where she led Imperial’s efforts in the beverage, food and restaurant sectors. Prior to Imperial Capital, she worked in the investment banking divisions of Bank of America, Bear, Stearns & Co. and Citigroup. Ms. Fry also spent time managing the corporate development activities for, an online retailer of cooking-related products and a trusted source of online culinary content. Ms. Fry’s investment banking experience includes over a decade of providing financial advisory services to middle market companies, including merger and acquisition transactions, equity and debt capital raising, restructurings and valuations. Ms. Fry received her B.A. in Economics and an M.B.A. from the University of California, Los Angeles and also holds a graduate degree in Economics from the London School of Economics.

“I am thrilled to be joining Bill Anderson and the First Beverage team to support the firm’s continued expansion of its investment banking business,” said Ms. Fry. “I believe the First Beverage platform, which combines the experience of beverage industry veterans with seasoned financial executives, is truly unique and extremely well positioned to provide value-added strategic guidance and growth capital solutions to our clients in today’s increasingly dynamic beverage industry.”


About First Beverage Group

First Beverage Group advises and invests in innovative and transformational beverage brands. Through our investment bank and private equity fund, First Beverage helps beverage companies grow and stand out in a dynamic and competitive industry. Headquartered in Los Angeles with offices in Boston and New York, the First Beverage team is made up of entrepreneurial senior beverage executives with over 200 years of collective industry experience. For more information, please visit the company’s website,