Deschutes Names Ad Agency of Record

Boulder, Colo.—Following a 3-month review, independently owned Deschutes Brewery, Bend, Ore., has named TDA_Boulder as advertising agency of record. Other review participants and budget are undisclosed. The incumbent was North, Portland, Ore. Besides advertising, TDA will also be responsible for a brand I.D. overhaul, including packaging, as the brewery continues to expand its distribution eastward. First work, for Deschutes’ flagship Black Butte Porter, will break later this year.

Selection was managed by marketing director Jeff Billingsley, who states, “TDA has a proven track record of helping clients overcome business challenges very similar to what we’re facing at Deschutes. They came in and challenged the conventions of beer marketing, and more specifically, how craft brands are being marketed. Their pragmatic approach, combined with great creative talent, is precisely what we need for the next phase of our evolution. Perhaps most important, it was clear that we share very similar cultural values, which is going to be extremely beneficial as TDA helps to codify our brand story.”

Deschutes Brewery is the nation’s twelfth largest brewer (fifth largest craft brewer), with annual production of 285,000+ barrels. Its beers are currently available in 25 mostly western states and two provinces. East of the Mississippi, Deschutes is now available in Illinois, Kentucky, Ohio and Pennsylvania, and will launch in Wisconsin and Michigan later this year. In 2013 Deschutes Brewery was named one of America’s Best Places to Work by Outside Magazine.

TDA_Boulder, in Boulder, Colo., is a strategically-focused agency with $30 million billings from clients including, among others, DeschutesBrewery, FirstBank, Noodles & Company, General Mills, French’s (condiments) and Patagonia.