Bell’s Sponsorship of Annual Iceman Cometh Challenge Extended Through 2018

COMSTOCK — Bell’s Brewery, Inc. is proud to announce that it will be the title sponsor for the Bell’s Iceman Cometh Challenge through 2018.

The Bell’s Iceman is a 29 mile point-to-point mountain bike race that starts in downtown Kalkaska and finishes at Timber Ridge in Traverse City, Michigan.

The 25th annual event will be held on Saturday, November 8, 2014 and more than $52,000 in cash prizes and $10,000 in merchandise will be awarded.

“Our first three years working with Iceman have been wonderful and we are looking forward to continuing that partnership for the next five years,” said Laura Bell, Bell’s Vice President.

“It’s a signature Michigan event that brings in people from all over the country plus Canada and Europe. It also fits perfectly with the culture here at Bell’s,” she said.

A team made up of Bell’s employees will again compete in this year’s race as well.

Registration opens today both online and with a limited paper registration party at Bell’s Eccentric Café in downtown Kalamazoo.

For more information about the race, please visit


Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 200 people over a 19 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. We strive to bring an authentic and pleasant experience to all of our customers through our unique ales and beers. For more information, please visit