Asheville Couple Launches Craft Beer Shampoo

Broo ShampooASHEVILLE, NC – A husband and wife team hoping to cash in on the growing craft beer movement is hoping you wash your hairdo with your brew.

Brad and Sarah Pearsall, the founders of Microbroo LLC, began experimenting with different types of beer two years ago and have finally settled on a recipe.

“The shower in our house on a Friday night looked more like a bar,” said Brad Pearsall. “We tried every beer from the Asheville area in our attempt to find the perfect beer for our formula.”

One of the first beers they sampled was Highland Brewing’s St. Terese’s Pale Ale, which would eventually end up in the finished product. As Pearsall explains, it was no accident that a pale ale came out on top.

“It turns out that silicon, a natural byproduct in the brewing process is wonderful stuff for hair,” said Pearsall. “It occurs naturally in the husk of the barely. The lighter the roast, the better the silicon works in your hair.”

After reviewing the list of banned substances in order to obtain the Whole Foods Premium Body Care approval, the couple tested 53 different formulas before settling on the final product.

The result is Broo – shampoo and conditioner made with craft beer.

“In many ways, craft beer is a rebellion against corporate beer,” said Pearsall. “Broo is a rebellion against corporate shampoo.”

Broo is currently being sold in Whole Foods throughout the Southern region, including Alabama, Georgia and the Carolina’s but the corporate headquarters has also expressed interest in carrying the product nationally.

“We are humbled that they approached us,” said Pearsall. “We feel that we can create something that can be both a national and international brand.”

Broo is also available at select Earth Fare locations and Amazon.com for a suggested retail price of $14.79. The Pearsall’s also plan to release scented varieties in October.

  • http://twitter.com/jwatkins56550 John

    Silicon is found naturally in beer, not silicone.

  • eclcii

    But silicone is what they put in conditioner to make hair shiny & soft. 

  • hoppi

    I’ll have to remember this next time a cop asks me why I smell like alcohol

  • Saralene

    Is it safe for color treated hair?

    • PJ Polchert

      Yep. No sulfates. No salts.

  • PJ Polchert

    Bröö: This stuff is the real deal and then some. I, too, recently discovered the line at Whole Foods and was blown away by the quality and modern take on the ancient practice of using beer for enhancing hair’s shine and health. The last “beer”
    shampoo I used was Body on Tap, and I seriously doubt there was any real
    beer in it, plus it was super harsh. I even tried pouring flat beer on my hair as a rinse, but then you smell like a brewery all day.

    I’ve tried some other newer versions over the years, but they all have
    drawbacks. They either smell awful and/or they are full of chems that I
    don’t want. Bröö has done more than bring beer shampoo out of the
    80s….like NO sulfates, no synthetics, and no silicones. The three things
    that impress me the most personally? Even though there are no sulfates,
    it lathers like mad. And it smells fresh and clean. And it’s from an
    independent company. I use the Pale Ale (Volumizing) set on my longish,
    fine hair and I look like I’ve got almost twice as much hair. lol I
    tried the Porter (moisturizing) but that was too much for my hair, too
    much moisture. But it smelled like rich vanilla. The volumizing has a
    faint beer scent with a louder citrus overtone. Especially nice to use
    during these hot summer months. They better never stop making this
    stuff. My only complaint is that I cannot find the body washes
    anywhere…WF doesn’t stock them. But there’s always drugstore.com. Go Bröö!