Brewers Association president and CEO Bart Watson believes the Craft Brewers Conference works best when it’s “the big-tent event that everybody is coming to and connecting with.”
On the latest edition of the Brewbound Podcast, Watson explained that he views the largest annual gathering of craft brewers (April 20-22 in Philadelphia) in four buckets:
- Commerce via the BrewExpo trade show, where brewers connect with suppliers and learn about trends;
- Education, with a host of new voices on the speaker roster this year;
- Networking, with a more intentional approach and dedicated sessions;
- And fun.
“CBC should be that week where you do all four of those things,” he said. “But you come back recharged, energized with new ideas, new energy.”
The BA’s membership base is primarily made up of brewpubs and taprooms, making hospitality and customer traffic “the thing that makes or breaks their businesses,” he explained.
“Craft is gonna win or lose with people wanting to come into breweries and then having a great experience or not having a great experience,” Watson continued.
As such, hospitality will be a key theme of this year’s event, and the BA has tapped restaurateur Will Guidara, author of Unreasonable Hospitality, to give the event’s opening keynote speech.
“He’s like a hospitality business ‘Ted Lasso,’” Watson said. “He really brings a spirit and a positivity that is going to be welcomed in craft right now as people try to lean in, do better, grow in what’s a challenging time but one where many people are still finding opportunities to thrive.”
Watson offered more insights in the interview, including the state of the industry.
Before the interview, Jess and Justin recap a wild week of M&A, including Molson Coors finally nabbing its spirts-based RTD in Monaco/Atomic Brands and a flurry of big distributor consolidations with Southern Glazer’s Wine & Spirits, Anheuser-Busch InBev, Reyes Beverage Group and Republic National Distributing Company (RNDC).
Listen here or on your preferred podcast platform.