Craft beer industry news.

Upland Announces Online Sour Lottery

On September 24th, Upland Brewing Company will open an online lottery for the release of four of its sour ales: Three Degrees North, Cherry, Raspberry, and Dantalion. The lottery will open at noon EST on Thursday, September 24th and close at noon EST on Thursday, October 1st.

Strongbow Rolls Out Fall Promotional Campaign

Strongbow Hard Apple Ciders, the #1 selling hard cider brand in the world,[1] is gearing up to make this fall Strongbow Season with a fully integrated, 360° program that encourages LDA+ consumers to experience Strongbow at its “bestest” when it is served over ice. The program includes national television advertising, targeted digital media, social media engagements, and eye-catching POS materials designed to drive purchase of Strongbow’s four flavors all season long.

Nominations Open for NBWA Brewer Partner of the Year Award

The National Beer Wholesalers Association (NBWA) is seeking nominations for the Brewer Partner of the Year Award. The award recognizes the brewer who does the best job in the marketplace producing great beer; building strong partnerships; providing valuable education; and offering support to their distributor customers in order to bring their beers to market. The award will be presented during NBWA’s 78th Annual Convention & Trade Show, October 11-14, 2015, in Las Vegas, Nevada.