In part two of our three-part series on branding considerations for craft breweries, Isaac Arthur, a partner and designer at CODO Design in Indianapolis, Indiana, explains how a well-funded startup might approach its branding process.
Craft beer industry news.
Grand Teton Brewing Company, known throughout the West for their exceptional craft brews, is proud to announce the release of Coming Home 2016 Holiday Ale, the final release in their 2016 Cellar Reserve series.
Pelican Brewing Company crafted a sensation when it released Mother of All Storms bourbon barrel-aged barleywine in 2009. It soon became a highly-coveted collectable and has been named one of the Top 100 Beers in the World and Top 25 Barrel-Aged Beers numerous times. Now with a nod to the popularity of ‘Mother’ and a vision for creating new recipes that combine beer, spirit and barrel flavors, Pelican launches a quarterly barrel-aged series.
Saltwater Brewery, a Florida-based microbrewery known for the Edible Six Pack Rings, announced an extension to their brewing team with the hiring of Justin Rick, previous Senior Brewer at Brooklyn Brewery.
The Foam Brewers are set to release one of their beers for the first time ever in bottles on October 28th through October 29th. Ghost is a mixed fermentation Brettanomyces saison fermented with the Drie Fonteinen and Fantôme strains. This beer was aged for six months before conditioning in 500ml corked and caged bottles.
Just over 11 years after the introduction of Kentucky Bourbon Barrel Ale, the beloved Kentucky Proud barrel-aged brew is showing up with a new look. On Oct. 26, Alltech Lexington Brewing & Distilling Co. will release Kentucky Bourbon Barrel Ale in six-packs of aluminum cans.
Imagine calling a business meeting on a Sunday, in the morning, without serving coffee. Then add instructions: Don’t eat breakfast or drink coffee before arriving, and IF you brush your teeth, make it at least an hour before you arrive. As the group leader, you’d rightly expect attendance to hover near zero. But there is a time and place where everyone shows up. Hungry and uncaffeinated, employees arrive at Highland Brewing Company for one Sunday morning assignment: deciding the flavor profile for this year’s batch of Cold Mountain Winter Ale.
Las Vegas, NV –Expanding its local craft influence on The Strip, Sin City Brewing Co. will open its newest bar at Grand Bazaar Shops on October 28. The local brewery’s fourth location will feature its five signature craft beers, a rotating seasonal brew, and the brewery’s first outdoor seating delivering an al fresco drinking experience… Read more »
After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis released a full-length commercial today, “Airboat”, revealing more of the character’s mystique and depth. In this latest installment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as he races airboats down sand dunes and spars in Samurai armor. The modernized campaign features a more interactive character whose adventures show why he’s different and how he’s gained his legendary status.
In July, Massachusetts Treasurer Deborah Goldberg promised to assemble a task force that would examine the state’s decades-old liquor laws. Three months later, additional details have emerged on what that group will look like, and what it will be asked to accomplish. “According to the treasurer’s office, it will be an autonomous body, free of all control, including the long reach of Bill Kelley and the wholesalers and the brewers,” John Connell, a Boston-based alcohol attorney who represents clients across all three tiers of the industry, told a room of more than 150 beer industry professionals attending last night’s Brew Talks meetup at Jack’s Abby.
Incredible Pulp is coming in with its superpowers to blow the consumer away! Incredible Pulp Blood Orange Extra Pale Ale is smashing into Boneyard Beer’s line-up.
Melvin Brewing continues its upward trajectory with the addition of beer industry expert Steve Breezley to its board of directors. Steve works as an independent brewing and management consultant with more than 20 years of experience at notable breweries including Jackson’s Snake River Brewing Company and Boulder’s Avery Brewing Company.
The Unknown Brewing Company, located in Charlotte’s South End, is staying true to its commitment of keeping it weird with the release of its 2016 Día de los Muertos (Day of the Dead) series beer, Dos AK’s, on Tuesday, November 1.
Gun Hill Brewing Company today announced the opening of their first full-service tavern, located at 780 East 133rd Street in Port Morris, Bronx. Opening Day is set for November 4, 2016 at 7:00 p.m.