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Brewbound Frontlines with new Stone Brewing CEO Maria Stipp
Five months after taking over as CEO of Stone Brewing, Maria Stipp joins Brewbound Frontlines to discuss the path forward for the top 10 craft brewery and the strategy for its Southern California distribution business.
During the 30-minute conversation, Stipp discusses how she evaluated Stone’s needs in the midst of the pandemic, the role consumer research played in shaping the direction of the company, how a price change affected the trajectory of Stone IPA, the company’s big bets in 2021 and much more.
During the 30-minute conversation, Stipp discusses how she evaluated Stone’s needs in the midst of the pandemic, the role consumer research played in shaping the direction of the company, how a price change affected the trajectory of Stone IPA, the company’s big bets in 2021 and much more.
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