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As Jack & Coke Heads to Mexico, Where Will the Next Big RTD Launch?

As Jack & Coke Heads to Mexico, Where Will the Next Big RTD Launch?

Last month The Coca-Cola Company and Brown-Forman announced the launch of a new Jack & Coke ready-to-drink (RTD) product— but eager U.S. drinkers will have to wait. The new beverage will first launch in Mexico, sparking the question: as RTD growth spreads globally, where are major suppliers headed next, and what will they be looking for?

Schlafly and Non-Alc Beer Maker WellBeing Forge Joint Venture

Schlafly and Non-Alc Beer Maker WellBeing Forge Joint Venture

Two St. Louis craft breweries are forming a partnership. Schlafly Beer and non-alcoholic beer maker WellBeing Brewing Co. announced a joint venture Thursday that will see Schlalfy manage sales and production of WellBeing’s brands while also working with the company’s existing contract brewing and distribution partners.