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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
Anheuser-Busch InBev’s (A-B) Bud Light was dethroned by Michelob Ultra as the country’s best-selling draft beer on Super Bowl Sunday as drinkers watched the Kansas City Chiefs defeat the San Francisco 49ers in overtime, according to on-premise data firm BeerBoard.
While the amount of bars and restaurants in operation has recovered to pre-pandemic levels, beer’s on-premise business has yet to bounce back, with keg volume expected to be 2.5 million barrels below where it should be by the end of 2023, according to the Brewers Association.
Nationwide, sales of distributed draft beer have stalled at the same levels reached in 2021, as the on-premise reopened following COVID-19 pandemic-driven closures.
More than 55 million oz. of beer, wine, ready-to-drink (RTD) cocktails and more were served from iPourIt self-serve walls in 2022, according to the beverage technology company’s “Annual Pour Report.”
Heineken USA (HUSA) will halt shipments of all draft products to five states for the next year, a company spokesperson told Brewbound. Those states include Vermont, Wyoming, Montana, North Dakota and South Dakota. The Lagunitas brand, which Heineken wholly acquired in May 2017, is excluded from the draft cuts.
It was either the luck of the Irish, an aligning of stars or just excellent planning that had both St. Patrick’s Day and the opening weekend of March Madness falling on a Friday this year.
As craft brewery taprooms adapted to new service models during the pandemic, so did their customers. Arryved CEO Loren Bendele and product manager – guest experience Brenton Murrell join Brewbound Data Club to discuss how Arryved’s merchants are finding higher check values and tips using various service models enabled by the company’s POS technology.
Draft beer volume increased +4.1% during Super Bowl LVII compared to last year’s game, according to on-premise data firm BeerBoard.
Data and economy experts from 3 Tier Beverages, NielsenIQ’s CGA and the National Beer Wholesalers Association (NBWA) gave attendees insights into the state of the bev-alc industry and cider’s potential growth opportunities during the 13th annual CiderCon, held last week in Chicago.
Consumer trends of premiumization, convenience, flavor, and health and wellness continue to drive shopping behavior in both the on- and off-premise channels, experts from NielsenIQ reported during a webinar this week.
Draft sales on the night before Thanksgiving declined -17.1% compared to the same day in 2021, on-premise data firm BeerBoard reported. Drizly reported that ready-to-drink canned cocktails increased sales nearly +40% on the e-commerce alcohol delivery platform this Thanksgiving weekend compared to the holiday in 2021.
Data from beer-centric social media platform Untappd, which tracks where and when users drink beer, shows that traffic at brewery taprooms has recovered to 117% of January 2019 levels.
Regulators from the federal agencies that oversee taxation and alcohol regulation raided the Union City, California, offices of Southern Glazer’s Wine and Spirits yesterday, according to the San Francisco Chronicle.
Despite inflationary pressures, more than three-quarters of consumers (76%) are still visiting bars and restaurants more than or as often as usual, according to market research firm CGA.
