The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground.
Draft beer volume increased +4.1% during Super Bowl LVII compared to last year’s game, according to on-premise data firm BeerBoard.
Data and economy experts from 3 Tier Beverages, NielsenIQ’s CGA and the National Beer Wholesalers Association (NBWA) gave attendees insights into the state of the bev-alc industry and cider’s potential growth opportunities during the 13th annual CiderCon, held last week in Chicago.
Consumer trends of premiumization, convenience, flavor, and health and wellness continue to drive shopping behavior in both the on- and off-premise channels, experts from NielsenIQ reported during a webinar this week.
Draft sales on the night before Thanksgiving declined -17.1% compared to the same day in 2021, on-premise data firm BeerBoard reported. Drizly reported that ready-to-drink canned cocktails increased sales nearly +40% on the e-commerce alcohol delivery platform this Thanksgiving weekend compared to the holiday in 2021.
Data from beer-centric social media platform Untappd, which tracks where and when users drink beer, shows that traffic at brewery taprooms has recovered to 117% of January 2019 levels.
Regulators from the federal agencies that oversee taxation and alcohol regulation raided the Union City, California, offices of Southern Glazer’s Wine and Spirits yesterday, according to the San Francisco Chronicle.
Despite inflationary pressures, more than three-quarters of consumers (76%) are still visiting bars and restaurants more than or as often as usual, according to market research firm CGA.
On-premise sales over Labor Day weekend received “an uplift in velocity” on Sunday (+16%) and Monday (+54%) compared to the previous week, NielsenIQ’s on-premise tracking arm, CGA, reported today.
Football is back and so are draft sales, according to on-premise data firm BeerBoard. Draft beer consumption nationwide increased +21% during the NFL’s opening weekend (Thursday, September 8-Sunday, September 11), compared to the same period in 2021.
The on-premise channel is expected to see an “uplift” in velocity over Labor Day weekend this year, as on-premise trends continue to follow 2021 patterns, NielsenIQ-owned market research firm CGA reported.
Keeping up with consumer trends, twin brothers and business partners Don and William Ray shifted service at the nightclub and bars they owned in Fayetteville, Arkansas, to focus on craft cocktails made by hand. However, the cavernous rooms and massive bars were built to accommodate far more people than a typical intimate cocktail lounge, overwhelming bartenders and slowing down service time.
Bars and restaurants in New York and Illinois have outpaced other key markets. In both states, velocity increased +4% compared to the same period in 2021, but was flat compared to the week ending July 16.
While the on-premise has had a steady recovery overall this summer, beer sales in the channel are taking a hit.
On-premise value velocity increased +6% nationally in the week ending June 25 compared to the week before, continuing “similar seasonal patterns” to previous years, the market research firm CGA reported today.
