805 is heading to the Land of 10,000 Lakes. Firestone Walker has launched the 805 portfolio – including flagship 805 Blonde, 805 Cerveza and 8ZERO5 non-alcoholic (NA) – in Minnesota via Johnson Brothers-owned Artisan Beer Company, the Duvel Moortgat-owned brewery announced.
Duvel Moortgat-owned Firestone Walker is staying in the beer category in 2025, and believes beer can still speak to consumer needs – even the consumers who “don’t know they like beer yet.”
Firestone Walker leadership spent the majority of the company’s virtual meeting with wholesalers Tuesday mapping out plans for its No. 1 brand, 805. However, the Paso Robles, California-based craft brewery’s other three core brands – Cali Squeeze, Mind Haze and Firestone – round out the portfolio to poise the company for “some of the best success that we’ve ever had,” CMO Dustin Hinz said.
Firestone Walker leadership shared their vision for 2024 with their wholesaler partners while also providing a business update of 2023 so far. The lion’s share of the meeting with its distributor partners was centered around the Paso Robles, California-headquartered craft brewery’s top brand, 805.
Firestone Walker’s best-selling 805 brand is headed to Kansas and Missouri later this month. The Paso Robles, California-headquartered craft brewery officially announced today the addition of the two Midwestern states to the 805 brand’s distribution footprint, which will now encompass 14 sta
“We are beer culture now,” Firestone Walker co-founder David Walker opined Tuesday morning during the keynote speech at the California Craft Brewers Association’s Summit in Sacramento.
