Perceived value is reality when it comes to beverage-alcohol sales in HMSHost’s more than 1,000 dining venues located in around 80 airports across the U.S., Tyler Pitman, SVP of concept development, brand partnerships and adult beverage shared earlier this month during Constellation Brands’ Gold Network Summit.
Seattle-based craft soda producer Jones Soda Co. is crossing over into beverage-alcohol with the launch of Spiked Jones Hard Craft Soda, announced Wednesday.
Non-alcoholic beverage crossover partnerships have created “rapid depth” for beverage-alcohol producers in recent years, according to Bump Williams Consulting’s (BWC) latest monthly report.
The Coca-Cola Company is “not here to crash [beer distributors’] party,” Dan White, Coca-Cola, North America chief of new revenue streams, said in a fireside chat with National Beer Wholesaler Association (NBWA) president and CEO Craig Purser Monday during the NBWA’s annual convention.
The convergence of beverage-alcohol and non-alcoholic brands may be a new trend, growing exponentially in the past few years, but it’s been decades in the making, according to leaders in the space during a BevNet Live panel last week.
From the land of Cran-Grape comes… Cran-Vodka? Absolut and Ocean Spray are teaming up to launch Vodka-Cranberry Range, a ready-to-drink (RTD) line coming early 2024, a press release announced today.
Leaders representing 22 independent wholesalers submitted comments to the U.S. Department of the Treasury and the Alcohol and Tobacco Tax and Trade Bureau (TTB) Thursday, expressing concern over the marketing and sale of bev-alc products co-created by large soft drink companies such as PepsiCo and Coca-Cola.
The focus of Bump Williams Consulting’s February report zeroed in on the number of joint ventures (JVs), partnerships and alliances between large non-alcoholic beverage producers, beer manufacturers and even spirits companies.
