Jones Soda Crosses Over into Bev-Alc with New Spiked Sodas
Seattle-based craft soda producer Jones Soda Co. is crossing over into beverage-alcohol with the launch of Spiked Jones Hard Craft Soda, announced Wednesday.
Convergence
BWC: Crossover Brands Achieve ‘Rapid Depth’ in Bev-Alc Sales
Non-alcoholic beverage crossover partnerships have created “rapid depth” for beverage-alcohol producers in recent years, according to Bump Williams Consulting’s (BWC) latest monthly report.
Coca-Cola Leadership: Soda Giant Not Interested in Being a Bev-Alc Distributor
The Coca-Cola Company is “not here to crash [beer distributors’] party,” Dan White, Coca-Cola, North America chief of new revenue streams, said in a fireside chat with National Beer Wholesaler Association (NBWA) president and CEO Craig Purser Monday during the NBWA’s annual convention.
Leaders from Coca-Cola, Boston Beer and Spindrift Talk Convergence at BevNet Live
The convergence of beverage-alcohol and non-alcoholic brands may be a new trend, growing exponentially in the past few years, but it’s been decades in the making, according to leaders in the space during a BevNet Live panel last week.
Ocean Spray and Absolut to Launch Vodka-Cranberry RTD
From the land of Cran-Grape comes… Cran-Vodka? Absolut and Ocean Spray are teaming up to launch Vodka-Cranberry Range, a ready-to-drink (RTD) line coming early 2024, a press release announced today.
Leaders From 22 Wholesalers Ask Treasury and TTB to Investigate Soft Drink Companies’ Conduct in Bev-Alc; Beer Institute Revises Marketing Code
Leaders representing 22 independent wholesalers submitted comments to the U.S. Department of the Treasury and the Alcohol and Tobacco Tax and Trade Bureau (TTB) Thursday, expressing concern over the marketing and sale of bev-alc products co-created by large soft drink companies such as PepsiCo and Coca-Cola.
Beverage Industry JVs/Partnerships are ‘Surging,’ Bump Williams Consulting Reports
The focus of Bump Williams Consulting’s February report zeroed in on the number of joint ventures (JVs), partnerships and alliances between large non-alcoholic beverage producers, beer manufacturers and even spirits companies.