Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Anheuser-Busch InBev (A-B) recorded double-digit shipments and depletions declines for its U.S. business in 2023, drawing to a close a tumultuous year for the company, A-B reported today.
One day after a report that Anheuser-Busch InBev was ceasing operations and eliminating jobs at Cleveland, Ohio-based Platform Brewing, news of layoffs at other craft breweries in the company’s Brewers Collective has come to light.
Anheuser-Busch InBev (A-B) owned Platform Beer Co. has ceased operations in Ohio, according to a Cleveland.com story citing “several sources.” However, the Platform brand will live on as three IPAs, according to a Platform spokesperson.
Coors Light and Miller Lite battled it out (literally) in Molson Coors’ Super Bowl ad spot Sunday, but in a surprise twist, the 30-second spot ended up being an ad for Molson Coors’ craft beer brand Blue Moon Belgian White.
Employees at Anheuser-Busch (A-B) InBev-owned Widmer Brothers Brewing have voted to join Teamsters Local 162, the union announced. Stony Creek Brewery has been approved by its hometown of Branford, Connecticut to construct a new tank farm, which would expand the company’s brewing capacity from 48,000 barrels, to 100,000 barrels.
Anheuser-Busch InBev (A-B) will still be promoting its big beer brands during Super Bowl LVII, despite foregoing its exclusivity rights for the Big Game this year.
Things just got a little easier for New Jersey craft breweries planning to play the remaining games of the NFL season in their taprooms.
Even as A-B hopes for a rediscovery of Bud Light, the company is preparing for Michelob Ultra, its second best-selling brand, to overtake Bud Light as its best-selling brand within the next five years, Anheuser-Busch InBev U.S. CMO Benoit Garbe said.
A judge has denied Anheuser-Busch InBev subsidiary Grupo Modelo’s bid for partial summary judgment in its trademark infringement lawsuit against Constellation Brands for the company’s use of the Corona trademark for hard seltzer.
With premiumization showing no signs of slowing, Anheuser-Busch InBev’s High End leaders are focusing on key import, lifestyle and craft brands in 2023.
Last week’s decision by Qatar officials to ban alcohol sales at stadiums – two days before the first 2022 FIFA World Cup match – could impact the relationship of FIFA and beer sponsor Anheuser-Busch InBev (A-B) through 2026.
San Francisco-based Cellarmaker Brewing Company has acquired The Rare Barrel and its facility in Berkeley, California. Two days before the 2022 FIFA World Cup is scheduled to kick off in Qatar, the country has said it will not allow beer sales at the event, walking back previous expectations, The New York Times reported.
Executives from Anheuser-Busch InBev (A-B), Molson Coors Beverage Company and Constellation Brands all championed core beer during Beer Marketer’s Insights’ Beer Insights Seminar Monday in New York City.
Another soda company is testing the beverage-alcohol market – this time with the world’s largest beer manufacturer. Novamex, the maker of Mexican soda brand Jarritos, is partnering with Anheuser-Busch InBev (A-B) to launch Cantaritos Hard Sodas in California and Texas markets next spring.
Anheuser-Busch InBev (A-B) reported a +12.1% increase in revenue, to $15.091 billion, and +3.7% volume growth in the third quarter of 2022, compared to the same period last year, the company shared today in its earnings report.
