Food & Beverage Veteran Debbie Wildrick Launches “The 10 Pillars of Business Success” Online Workshop

FOR IMMEDIATE RELEASE

NAPLES, Fla. — August 18, 2026 — Debbie Wildrick, a thirty-year food and beverage executive widely known across the industry as the “Queen of Beverages,” today announced the launch of The 10 Pillars of Business Success, a self-paced online workshop that teaches founders, aspiring founders, and operators the ten fundamentals every company must get right to build a business that lasts.

The course arrives at a moment when the failure rate for new consumer packaged goods brands remains punishingly high, and when many founders enter the market with a strong product but without a complete understanding of the business behind it. Wildrick built the curriculum to close exactly that gap.

“I have spent my career on every side of this industry — launching brands, sitting in the retailer’s chair deciding which products earn shelf space, and running companies as President and CEO,” said Wildrick. “The same gaps show up again and again. A founder falls in love with a product but has never modeled the true cost of goods. A brand gets distribution it isn’t ready to service. Someone raises money before they can explain their own margins. These are not small mistakes — they are the difference between a company that scales and one that quietly disappears. The ten pillars are the framework I have used and taught for thirty years, and I built this course so founders can get it right the first time.”

A Framework Built From Retail Reality

Wildrick’s perspective is unusual in that it spans both sides of the buyer’s desk. She helped launch Tropicana into the convenience store channel and later ran the beverage category for 7-Eleven, where she evaluated products, negotiated with suppliers, and learned firsthand what separates a brand that earns distribution from one that does not. She has since served as Vice President of Sales and Marketing, President, and Chief Executive Officer, and today advises founders and growth-stage companies across the food and beverage sector.

The curriculum organizes ten pillars into three sequential phases:

Foundation — Get These Right First

• Market Opportunity & Consumer Need
• Differentiation
• Formulation, Packaging & Manufacturing
• Viable Business Model

Execution — Bring It to Market

• Brand Strategy & Consumer Messaging
• Channel Strategies & Distribution
• Marketing Strategies

Growth — Scale & Endure

• Infrastructure
• Team / People
• Financing

Each pillar is a standalone module combining direct-to-camera video instruction, in-depth written material drawn from real company situations, and printable worksheets that translate each lesson into an applied plan for the participant’s own product.

“Most business education stops at theory,” Wildrick said. “You finish a chapter, you nod along, and nothing in your actual business changes. Every pillar in this course ends with work you do on your own product — your category, your costs, your margins, your channel. By the time you finish, you haven’t just learned a framework. You’ve applied it.”

Charter Launch Pricing and Availability

The launch date is August 18, 2026. The four Foundation pillars are live at enrollment, with Pillars 5 through 10 releasing weekly. Charter members receive all ten pillars at no additional cost as they release, along with lifetime access.

During the Charter Launch, the complete ten-pillar workshop is available at $348.50, fifty percent off the regular price of $697, for enrollments through September 30, 2026. Every enrollment is backed by a 48-hour money-back guarantee.

For founders seeking direct guidance, Wildrick also offers two limited-availability options: a coaching tier pairing the course with ten private one-on-one sessions, one per pillar; and The Foundation Intensive, a four-month hands-on consulting engagement.

Who the Course Is Built For

While Wildrick draws her examples from food and beverage — the industry she knows best — the pillars themselves are business fundamentals. The workshop is designed for founders who have launched and want to confirm they are building on solid ground; aspiring founders who want a proven roadmap before committing time and capital; and employees and operators inside existing companies who want to understand the complete picture of how a business is built and run.

“If your business has stalled, or you’re ready to scale and want to know which pillar is holding you back, this framework works just as well as a diagnostic as it does as a blueprint,” Wildrick said.

About Debbie Wildrick

Debbie Wildrick is a food and beverage industry executive, consultant, and educator with more than thirty years of experience building and leading consumer brands. Widely referred to as the “Queen of Beverages,” she has held senior leadership roles including Vice President of Sales and Marketing, President, and Chief Executive Officer, and played a key role in launching Tropicana into the convenience store channel and managing the beverage category for 7-Eleven. Through Debbie Wildrick LLC, she advises founders, emerging brands, and growth-stage companies on strategy, distribution, and scaling. She is also a professional speaker on entrepreneurship, brand building, and retail strategy.