New functional social tonic pairs a proprietary hops extraction process with light natural caffeine and nootropics, giving distributors and retailers a distinct shelf story in the fastest-growing corner of non-alcoholic beverage: the buzz, without the blur.
DAYTONA BEACH, Fla. Vibes Beverages LLC, maker of the functional social tonic platform built on the tagline "Keep the Ritual. Skip the Compromise," today introduced Glow Getter to its retail and distribution partners. Glow Getter is the Social entry in the company's three-SKU lineup, joining Hot Tropic (Chill) and Electric Shores (Energy) as part of Vibes' occasion-based functional beverage system.
At the center of the launch is Vibes' hops extraction technology. Rather than relying on hop oils or flavor-only hop water, Vibes formulated Glow Getter around a concentrated hops extract processed for consistent potency and a clean, fast-dissolving profile in a canned format. The result is a citrus-forward, botanical drinking experience that mirrors the sensory cues of a craft hoppy beverage without alcohol, built to hold its carbonation and flavor integrity through a full production and distribution cycle.
THE FORMULATION STORY
Glow Getter's functional blend pairs hops extract with Alpha-GPC, L-theanine, and green tea extract, a combination designed to deliver steady social lift without the overstimulation associated with traditional energy drinks or the sedation associated with alcohol. The can carries a citrus hop brightness, a light herbal body, and a clean sparkling finish, with 0% ABV and no THC.
"Retailers keep telling us the same thing: their shoppers want the ritual of a hoppy, social drink, but they don't want what comes with it the next morning," said Jason Croxford, co-founder of Vibes Beverages. "Glow Getter isn't a mocktail and it isn't an energy drink wearing a new label. It's a functional tonic built from the extract up to deliver that lift, can after can, batch after batch."
WHY DISTRIBUTORS SHOULD CARE
The functional beverage category now exceeds $150 billion globally, and industry data continues to show declining alcohol consumption among Gen Z and Millennial shoppers alongside double-digit growth in non-alcoholic beer and mocktail alternatives. Vibes' internal category analysis points to a gap: energy brands own stimulation, NA beer owns ritual, and wellness brands own aesthetics, but no single brand yet owns functional social replacement, the specific occasion Glow Getter is formulated for.
Glow Getter is co-manufactured through Vibes' production partnership with Burma Brewing in Fort Myers, Florida, giving distribution partners a scaled, quality-controlled supply chain from day one. The can format, shelf-stable formulation, and consistent extraction process are built to support multi-state expansion without requiring reformulation market to market.
PRODUCT SNAPSHOT
Glow Getter, Social Functional Tonic | 12 fl oz (355 mL) | 0% ABV Functional Blend: Hops Extract, Alpha-GPC, L-Theanine, Green Tea Extract Flavor Profile: Citrus hop brightness, light herbal body, clean sparkling finish Produced by: Burma Brewing, Fort Myers, FL
AVAILABILITY
Glow Getter is available now for distributor and retail partner inquiries alongside Hot Tropic and Electric Shores. Vibes Beverages is actively expanding placement across specialty retail, natural channel, and on-premise accounts including bars, restaurants, and kava bars. Distribution and retail partners can reach the Vibes team at Drink Vibes.
About Vibes Beverages
Vibes Beverages LLC, based in Daytona Beach, Florida, is a functional non-alcoholic beverage company built around a single premise: the best moments don't announce themselves, they arrive when you tune in. The company's three-SKU platform, Hot Tropic (Chill), Glow Getter (Social), and Electric Shores (Energy), is co-manufactured through Burma Brewing in Fort Myers, FL, and designed to scale across retail, direct-to-consumer, and on-premise channels.
Media Contact: Jason Croxford Co-Founder Vibes Beverages
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