• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • 2025 Awards
  • Brewbound Live 2026
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Craftwell Cocktails Expands 19.2-Ounce Lineup with Platinum-Winning Guava Crush

info_outline PRESS RELEASE posted by Craftwell Cocktails

Feb. 12, 2026 at 5:52 pm

X LinkedIn Reddit Facebook Email
Report Press Release
RTDCocktailCraft CocktailAwardsGuava
Beer CompaniesSpirits Companies

Award recognition and growing demand for premium single-serve RTDs continue to fuel Craftwell’s cocktail portfolio.

CORVALLIS, Ore. — February 12, 2026 — Craftwell Cocktails has expanded its 19.2-ounce portfolio with the launch of Guava Crush, a new ready-to-drink cocktail featuring pink guava, lemon, and hibiscus. The 10.5% ABV RTD delivers bold, tropical flavor in a large-format single-serve can designed for convenience and elevated on-the-go occasions.

“Guava Crush is a fun, refreshing cocktail, where we're focused on bringing a fruit-driven tropical profile to a format that fits how consumers are choosing to enjoy cocktails today,” said Nels Jewell-Larsen. “We are using an amazing pink guava in this cocktail that really shines in both aromatics and flavor, delivering a balanced, expressive drink that gives retailers a premium option designed to stand out on shelf.”

Platinum Award Winner – Sip Magazine’s Best of the Northwest Spirits

Before even reaching shelves, Guava Crush earned a Platinum Medal at Sip Magazine’s 14th Annual Best of the Northwest Spirits Competition, standing out in blind tastings as a complete, premium cocktail in a can.

“The ready-to-drink category continues to raise the bar, and this year’s Platinum medalists exemplify that progress,” said Kristin Bacon, Publisher and CEO of Sip Magazine. “Guava Crush from Craftwell Cocktails captured the judges’ attention with its bright, expressive flavor and refined execution, highlighting the innovation driving today’s RTD cocktails.”

Key Features of Guava CrushIngredients: PNW apples, pink guava purée, lemon, hibiscusFlavor: Juicy, tropical guava with a bright, quenching citrus finishABV: 10.5%Format: 19.2-oz single-serve cansAvailability: Now available in OR, WA, ID, CO, CA, and MT, at the 2 Towns Taproom, and online

About Craftwell Cocktails®Craftwell Cocktails® brings real fruit, bold flavor, and Pacific Northwest craftsmanship to the ready-to-drink category. Made by the award-winning team at 2 Towns Ciderhouse, Craftwell delivers modern cocktails that are fresh, flavorful, and made to travel wherever the moment takes you.

Embodying the spirit of the Pacific Northwest, Craftwell Cocktails® are crafted with the same care and expertise that made the 2 Towns Ciderhouse team leaders in using real fruit to create award-winning ciders. Craftwell encourages consumers to live life with flavor and to create their own cocktail moments with easily portable deliciousness. Real, fresh fruit produces real, fresh flavors that are available in canned cocktails, top-shelf bottles, on draft, and as non-alcoholic cocktails.

###

For More Information:
Learn More

Brewbound Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Get Started

Already an Insider? Log In

Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Craftwell Cocktails
    Craftwell CocktailsCPG Companies
    External Link Icon
    View on Nombase

Industry Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - P...

  • View All
  • Post a Listing

Latest News

Numerator: Beer Leads Planned MDW Bev-Alc Buys

Numerator: Beer Leads Planned MDW Bev-Alc Buys

NBWA’s Craig Purser Talks Middle-Tier Hot-Button Issues; Aeronaut’s Deepa Chungi Shares the Key to a Successful Events Biz

NBWA’s Craig Purser Talks Middle-Tier Hot-Button Issues; Aeronaut’s Deepa Chungi Shares the Key to a Successful Events Biz

SPONSORED POST
From Beer to Better-For-You: How Octopi Brewing Is Adapting to a Shifting Beverage Industry

From Beer to Better-For-You: How Octopi Brewing Is Adapting to a Shifting Beverage Industry

Featured Jobs

Sales Representative - Inland Empire - Coronado Brewing

Sales Representative - Inland Empire - Coronado...

Brewer - Aloha Beer Co.

Brewer - Aloha Beer Co.

Head Brewer - The Fermentorium Beverage Co.

Head Brewer - The Fermentorium Beverage Co.

Brewer - Meanwhile Brewing

Brewer - Meanwhile Brewing

Accounting Manager - Marble Brewery

Accounting Manager - Marble Brewery

Director of Brewing Operations - Mountains Walking Brewery/ New Hokkaido Bevco

Director of Brewing Operations - Mountains Walk...

  • View All Jobs
  • Post a Job

Additional News

NIQ Weekly Scans: Beer & Prepared Cocktail Trends Weaken Despite Cinco de Mayo

NIQ Weekly Scans: Beer & Prepared Cocktail Trends Weaken Despite Cinco de Mayo

Messi, No Más: Game Over for Soccer Star and Mark Anthony’s Hydration Brand

Messi, No Más: Game Over for Soccer Star and Mark Anthony’s Hydration Brand

Bale Breaker Buys Cloudburst Brewing in Founder-Friendly Deal

Bale Breaker Buys Cloudburst Brewing in Founder-Friendly Deal

Sierra Nevada to Test Shred Beer Soda at California & North Carolina Gift Shops

Sierra Nevada to Test Shred Beer Soda at California & North Carolina Gift Shops

Jobs in the Beer Industry

  1. Packaging Lead - pFriem Family Brewers - pFriem Family Brewers
  2. District Manager - Los Angeles & Central Coast - Coronado Brewing - Coronado Brewing
  3. Accounting Manager - Marble Brewery - Marble Brewery
  4. Sales Representative - Inland Empire - Coronado Brewing - Coronado Brewing
  5. Sales Representative - North County San Diego - Coronado Brewing - Coronado Brewing
  6. Brewer-Cellar I - Drake's Brewing Company - Drake's Brewing Company
  7. National Chain Manager - Pittsburgh Brewing Company - Pittsburgh Brewing Company
  • View All Jobs
  • Post a Job

Promoted PR Posts

Two Michigan Craft Beer Leaders Unite in Innovative Brewing Partnership

Two Michigan Craft Beer Leaders Unite in Innovative Brewing Partnership

Merican Light Beer Expands into the Southeast with North Carolina and Tennessee Rollouts

Merican Light Beer Expands into the Southeast with North Carolina and Tennessee Rollouts

Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026

Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026

Franklin & Sons Appoints New Master Importer to Accelerate Growth

Franklin & Sons Appoints New Master Importer to Accelerate Growth

How Gorges Beer Co. Refinanced High-Cost Debt with the SBA 504 and TMC Financing

How Gorges Beer Co. Refinanced High-Cost Debt with the SBA 504 and TMC Financing

Keg Logistics Joins International Keg Pooling Group

Keg Logistics Joins International Keg Pooling Group

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Welcome to the World of Highlandia THC Seltzers, Full-Strength Spirits & Gummies
  2. The Perfect Purée of Napa Valley Acquires Strongwater, Expanding Its Craft Offerings
  3. BeyondCPG Expands Nationally for Track 7, Opening Applications for Scaling Food, Beverage, and Wellness Brands
  4. Pelican Brewing Company Celebrates 30 Years Since ‘Born at the Beach’
  5. US Bartenders' Guild, Flair Bartenders Association Announce New Partnership
  1. RNDC to Lay Off 146 in Oregon Ahead of Potential Columbia Deal
  2. NIQ Weekly Scans: Beer & Prepared Cocktail Trends Weaken Despite Cinco de Mayo
  3. Messi, No Más: Game Over for Soccer Star and Mark Anthony’s Hydration Brand
  4. Bale Breaker Buys Cloudburst Brewing in Founder-Friendly Deal
  5. Sierra Nevada to Test Shred Beer Soda at California & North Carolina Gift Shops
  1. RNDC Files OR WARN Notices Ahead Of Potential Columbia Deal
  2. BuzzBallz Dominates in Premixed Cocktails as The Segment Hits $2.74B
  3. Perfect Purée Acquires Strongwater, Expands Premium Bar Ingredients Portfolio
  4. Spritz Society Bets the Brand on The Skinny Spritz
  5. NIQ: Hard Tea RTDs Gain On-Premise Share as Spirits & RTDs Lead Growth
  6. Zero-Proof Playbook: Echelon’s Max Schikora on White Space, Sales Occasions
  7. Spirits Distribution: RNDC Exit Shakes Up Partnerships; RTDs Expand
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos
BevNET CPG Media Logo

Brewbound is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙