October 27, 2025 (New York, NY) – Herdade do Peso, the acclaimed Alentejo wine estate owned by global, family-led wine company Sogrape, announces its official relaunch in the United States. Celebrated in Portugal for its balance of innovation, sustainability, and terroir expression, Herdade do Peso is now bringing its award-winning wines to American consumers nationwide, supported by Evaton – Sogrape's arm in the U.S.
Founded in 1997 by Fernando Guedes, son of Sogrape's founder, Herdade do Peso was born from a bold idea: to craft exceptional red wines in a region once known for its whites, all while promoting sustainability. Over the past three decades, the estate has become a modern symbol of Alentejo, uniting time-honored Portuguese heritage with global expertise and progressive sustainability practices.
Located in Vidigueira, in southern Alentejo, the 1,150-acre Herdade do Peso estate encompasses 365-acres of vineyards and 247-acres of ancient olive groves, including one remarkable tree that is confirmed to be 3,714 years old. Under the guidance of winemaker Luís Cabral de Almeida, the team blends tradition and innovation - using oak barrels, clay amphoras, stainless-steel vats, and concrete vessels – to reveal the distinctive character of each vineyard plot.
"At Herdade do Peso, we work in harmony with the land, respecting each grape variety and vine, with minimal intervention winemaking that emphasizes the essence of our grapes," says Luis Cabral de Almeida, winemaker for Herdade do Peso. "Through micro-zoning, we maximize the diversity of our soils, the different sun exposures, and the cool nights of Vidigueira, giving rise to elegant, complex and refreshing Alentejo wines."
The U.S. launch highlights two signature wines that reflect Herdade do Peso's modern Alentejo style:
Revelado Red 2021 – Vibrant and elegant, with aromas of gooseberries, black plums, and nutmeg. Fresh and full-bodied with integrated tannins, aged 12 months in French oak. SRP: $25.99
Parcelas Red 2019 – Crafted from two plots of grapes, this wine is deep, complex, and fresh, aged 12 months in large French oak casks. SRP: $65.99
As part of Sogrape, which operates in over 120 markets worldwide, Herdade do Peso embodies the company's mission to spread Sograpiness – friendship and happiness through wine – while championing sustainable, nature-driven viticulture.
+++
About Evaton:
Founded in 2000, Evaton USA is a national importer of fine wines and spirits, with an award-winning wine and spirits portfolio specializing in the Iberian Peninsula. Evaton is the US distribution arm of Sogrape, Portugal, a leading wine company, known for such iconic brands as Mateus, Sandeman Ports & Sherries and Casa Ferreirinha. The company is proud to represent the Sogrape portfolio from Portugal, Argentina, Chile & New Zealand, as well as partnerships with premium wine and spirits brands and families from Italy, France & Spain. Headquartered in Stamford, CT, the company distributes its fine wine and spirits portfolio in all fifty states.
About Sogrape:
Founded in 1942 by Fernando Van Zeller Guedes, Sogrape was born to demonstrate the quality of Portuguese wines to the world. From a single winery in the Douro Valley focused on the production of Mateus Rose, this family company has become global, with presence in more than 120 markets, owning over 1,600 hectares of vineyards in Portugal, Spain, Chile, Argentina, and New Zealand.
Moved by the purpose of bringing Friendship and Happiness to everyone it touches through its wonderful wines, the family spirit and the peak performing team culture lived at Sogrape are key in the successful path that it has been building for over 80 years.
Under the leadership of Fernando da Cunha Guedes, current President and 3rd generation of the founding family, the leading company in Portugal aims to spread Sograpiness through the world and be affirmed as a catalyst for positive societal change, respecting the limits of the planet in the construction of a more sustainable and inclusive future.
For More Information:
Learn More
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.