The leading ready-to-drink cocktail brand is serving up chills and cocktails with a haunted overnight experience that punctuates the ‘real spirits inside’ every Cutwater cocktail.
San Diego, CA (September 16, 2025) – Cutwater, the #1 spirits-based canned cocktail brand[1], is spotlighting the real award-winning spirits inside its portfolio, by launching a campaign that celebrates the essence of Halloween, all while turning canned cocktail skeptics into believers. From now through September 24th, fans can enter the “Real Spirits Inside” sweepstakes for the chance to win an overnight stay for two at Cleveland’s infamous Franklin Castle, one of America’s most famous haunted homes.
Built in 1881, Franklin Castle is steeped in chilling legends of ghostly cries, shadowy figures, hidden passageways, and more. Upon arrival, winners will receive ghost-hunting gear to use throughout the evening, exclusive Cutwater swag, and more. After settling into their pre-assigned rooms inside one of America’s most haunted houses, guests will gather to choose delicious cocktails and discover chilling encounters.
The spooky night will include:
- A haunted tour with Franklin Castle historian William G Krejci
- An optional cocktail tasting experience with Nikk Alcaraz
- An optional cocktail-paired sensory dinner
- A late-night ghost investigation led by Steve Gonsalves with provided paranormal-hunting tools, including EVP readers
“We are excited to bring the ‘Real Spirits Inside’ campaign to life with this festive, two-pronged approach. With this activation, we are hoping to educate 21+ drinkers that you can find real, award-winning spirits inside every Cutwater cocktail,” said Jakki Kay, Sr. Director of Marketing for Cutwater. “Whether you’re planning to garnish over ice for a Halloween party or just cracking open a can while looking for ghosts, Cutwater makes it easy to raise a glass to real quality you can taste.”
This spirited campaign and sweepstakes are designed to engage 21+ consumers and raise awareness about the premium quality of its cocktails. After all, haunted houses aren’t the only Halloween staple filled with real spirits. Each Cutwater cocktail is crafted from award-winning spirits, delivering consistent quality in every drink. This sweepstakes offers 21+ fans the chance to go from doubters to believers, underscoring Cutwater’s commitment to transparency, quality, and consistency — proving that when it comes to canned cocktails, the spirits are real.
ENTER IF YOU DARE
Fans can enter the sweepstakes from September 15th through September 24th by entering via Instagram, Facebook, X, or an online form. Winners will receive travel accommodation and a one-of-a-kind experience at Franklin Castle. See below for additional information on the Sweepstakes and Cutwater.
*Real Spirits Inside Sweepstakes
CUTWATER EARNED HALLOWEEN SWEEPSTAKES – REAL SPIRITS INSIDE. No Purchase Necessary. Open to US residents 21+. Begins on 9/15/25 & ends on 9/24/25. See Official Rules at cutwaterspirits.com/real-spirits-inside for entry, prizes & details. Msg & data rates may apply. Void where prohibited.
1 Source: Circana WE 08.03.25.
ABOUT CUTWATER:
Anheuser-Busch-owned Cutwater, the most awarded canned cocktail brand in the U.S.1, is a San Diego-based distillery known for its award-winning lineup of 20+ canned cocktail classics made from its portfolio of bottled spirits that span nearly every spirits category including tequila, vodka, rum, gin, whiskey and liqueur. Co-Founder and Master Distiller Yuseff Cherney began distilling as a side project under Ballast Point Brewing. He started canning cocktails because he wanted to make drinks he could enjoy while doing the things he likes to do (mostly fishing and hiking). In 2017, Cutwater was established as a separate entity from the brewery and now operates from a 50,000-square-foot distillery and production facility, which includes a world-class tasting room and restaurant. To date, Cutwater has earned over 3,000 awards across its portfolio of products and is distributed in 48 states. Learn more at CutwaterSpirits.com or follow @cutwaterspirits on Instagram, X and Facebook.
ABOUT ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.
Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are. For more information, visit anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
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