Following a strong nationwide debut in the U.S. market earlier this year, Suntory Global Spirits is expanding its -196 vodka seltzer portfolio with the launch of a new Combo Flavor Variety Pack, further reinforcing the brand’s commitment to innovation within the fast-growing RTD category.
At the core of -196’s distinct positioning is its proprietary Freeze, Crush, Infuse (FCI) process—a method perfected in Japan—where whole fruits are flash-frozen at exactly -196°C using liquid nitrogen, crushed, and blended with premium vodka and soda. This technique delivers a uniquely bold, fruit-forward flavor profile that has helped differentiate -196 in an increasingly crowded RTD space.
The new Combo Flavor Variety Pack builds on this momentum, offering consumers four new, dual-flavor expressions crafted to meet demand for flavor-forward, premium seltzer options:
- Strawberry & Watermelon - Sweet, creamy strawberry meets juicy, refreshing watermelon for a smooth and subtly sweet sip.
- Lemon & Lime - A slightly sweet lemon and refreshing peel lime taste come together in a balanced, citrus-forward profile.
- Strawberry & Pineapple - Creamy strawberry blends harmoniously with bright and juicy pineapple for a summer-ready fusion.
- Lemon & Raspberry - Tangy lemon and raspberry jam notes bring forward a perfect sweet and sour balance.
This latest innovation underscores Suntory Global Spirits’ broader strategy to scale its -196 platform in the U.S. market, driving incremental growth through differentiated liquid, bold flavor development, and proprietary technology adapted from its Japanese roots.
Each 355ml can offers a refreshing 5.5% ABV and will be available in 8-packs nationwide for an average SRP of $19.99 USD.
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