SHEBOYGAN, Wis. One of Wisconsin’s fastest-growing breweries, 3 Sheeps Brewing, has teamed up with local entertainment show Milwaukee Uncut to create a beer that captures the taste of summer in Milwaukee: Milwaukee Uncut Tropical Pale Ale.
Brewed in collaboration with the voices behind the hit Milwaukee Uncut podcast—a show that has amassed over 30 million views across various platforms—this beer is a celebration of bold takes, unfiltered conversation, and the heart of the city.
This Tropical Pale Ale delivers vibrant tropical and ripe fruit character with a crisp, clean finish. It’s a drink that embodies the best of the 414, available in cans or on tap at 3 Sheeps' Milwaukee and Sheboygan taprooms, as well as at more than 80 locations across Milwaukee and Wisconsin.
“It’s bright. It’s fresh,” said Richie Burke, Milwaukee Uncut host and founder of Story Mark Studios. “If summer in Milwaukee had a flavor, this would be it. It pairs perfectly with the stories, people, sunshine, and amazing energy of the city.”
The official launch party is hosted at Milwaukee’s Triple Taproom on July 9 at 5pm.
LAUNCH PARTY: Milwaukee Uncut Tropical Pale Ale Release Party
Date: Wednesday, July 9
Time: 5-9pm
Location: Triple Taproom located at 2018 East North Avenue, Milwaukee
Description: Get first-ever pours of the brand new brew Milwaukee Uncut Tropical Pale Ale while supporting local beer culture and enjoying music, mischief, and good company supporting beer culture. Giveaways, merchandise sales and delish food from Triple Taproom Kitchen, and other beverages will be available.
“Getting to make this beer with Milwaukee Uncut was an absolute blast and a real privilege. There’s such a unique vibrancy and energy to life in Milwaukee — it’s creative, bold, and unfiltered — and we wanted to brew something that captured that spirit. This beer is a reflection of that energy: bright, flavorful, and made to be shared,” Grant Pauly, founder and brewmaster of 3 Sheeps Brewing.
After launching in 2023 and initially shutting down after just six episodes due to a lack of traction, Milwaukee Uncut has found its stride over the past year—amassing over 30 million views across social media platforms, launching a successful event series, and growing a twice-weekly newsletter sent to more than 19,000 Milwaukeeans. All of it is driven by a simple mission: to bring Milwaukee together through non-traditional news, entertainment, and experiences.
3 Sheeps Brewing has been a proud partner of Milwaukee Uncut since August 1, 2024, and this marks the first beer collaboration between the two brands.
“3 Sheeps has been an awesome partner for the last year and we couldn't be more excited to launch a beer with them that represents summer in Milwaukee!" said Richie Burke, founder and host of Milwaukee Uncut.
UPCOMING MILWAUKEE UNCUT EVENTS (featuring Tropical Pale Ale):
7/9 from 5-9pm Beer Launch Party at the Triple Tap Room
7/15 from 6-8pm Milwaukee Uncut River Takeover
7/20 from Noon-3pm Patio Party at Who’s on Layton
7/26 from 3-6pm Milwaukee Uncut Kill the Keg at Ray’s in Wauwatosa
7/30 from 5-8pm Wag Wednesday (bring your dog) with Drink Wisconsinbly at the Drink Wisconsinbly Pub
CONTACT: For more information, photos and to schedule interviews:
Beth O’Reilly of O’Reilly Public Relations 920.889.0818
For More Information:
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