• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Data
  • Distribution
  • Legislative
  • M&A
  • New Products
  • On-Premise & At-The-Brewery Trends
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News
  • Content Calendar

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • Data Club
      Wonderful Insights From Beloved Brands
    • Frontlines
      Stay Updated And Ready
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Best of 2025 Awards
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Beer Events Calendar
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • Brewbound Live
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Beer Is Art Release A Beer Documentary Film Called Mamogaswa In USA

info_outline PRESS RELEASE posted by Beer Is Art Campaign

Apr. 30, 2025 at 12:18 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Obakeng Malope Mamogaswa FilmBeer Is Art United States Of America Sorghum Craft Beer Krausening BeerBeer Documentary Film Traditional Setswana BeerGermination
Beer Companies
  • image-01
Title: Mamogaswa, traditional and craft beer film coming to America

Old people villages still believe in Mamogaswa. Mamogaswa is a mermaid or halve snake half human. She lives in rivers, dams and streams. When she is upset, she comes out of the water transforming into a thunderstorm and fly the roof of houses away. One way to upset her is by fishing in places that she lives in. Sometimes the people of the village of Jericho North-western province in South Africa would paint the aluminium roof of their houses to avoid their houses being flown away. There are times whereby Mamogaswa would be moving from one place to the other in the process of moving she would see the aluminium roofs shinning and think that the shinning roofs is water in trying to settle she would fly the rooms away. Painting the roofs it is a safety percussion people used to take. 

Women in Jericho village are beer brewers. They brew traditional Setswana tribe beer made from sorghum. This film takes you through the journey, you will get to learn how traditional sorghum beer is made. Six grandmothers from the age of 76 to 93 are interviewed. They get to tell the folktales that they tell their children. Most importantly they tell the story of Mamogaswa. You get the see an array of wild animals, different rivers, dams and exotic plant life villages have. There is nothing that is more fascinating than seeing wild animals not in a cage but in the wild with their normal wild behaviour. Every giraffe and every monkey have a story. You will get to see craft beer being brewed at a local brewery then you will be the judge on who came up with the art of malting, krausening, fermenting and germination in beer brewing is it the Africans or the Europeans. 

This film is one of a kind. Obakeng Malope watched a lot of beer films and vowed to make hers better. She has a unique skill of filmmaking and beer brewing. After making her name in the film industry she came to the beer industry to implement the art of storytelling in the beer industry that is brewing beers that tell a story. 
A wiseman said there is "no one who can say he or she does not like beer" there is a beer for everyone. He can find a beer that can suit everyone. If you have a sweet tooth there are desert beers for you. 

When it comes to malted barley the malting process it is an interesting process. High grade barley is selected for the malting process. The barley is soaked in water for 2-4 days until it reaches 40-plus percent water content. This rehydrates the kernel and activates the enzymes within, readying the grain for growth. Then the barley is placed in a cool place and kept well-aerated, as the seed needs oxygen at this point. Rootlets appear at one end, and a shoot called a aerospire grow hidden under the husk. When this sprouting has reached a certain point, the maltster stops the process by applying heat. The process of stopping germination is called kilning. This is the process Obakeng's  grandmother was talking about in the beginning of the film. They would soak the sorghum for 2-3 days; When the rootlets appear, they would put it in the sun to dry. Obakeng wondered to herself how did they know this science, who came up with this science of malting first. She went thru her brewing books South Africans are not mentioned in the science of malting.

After malting they would mill the grain by crushing it in the traditional African milling stones. In craft beer brewing you would mill the barley using a miller which is a milling machine. Those are the things that you will get to see in this film. A lot of people do not know the krausening process in beer brewing. In beer brewing, krausening is a technique where actively fermenting wort is added to a batch of beer that has finished fermenting to induce a secondary fermentation and natural carbonisation. Some research says the process of krausening, introduce healthy, new yeast to pick up where the primary yeast, which went dormant due to layering temperature left off. Obakeng has found out that grandmothers have a technique a little bit similar to that in brewing traditional Setswana beer. Her grandmother when finishing cooling the sorghum porridge to send it to ferment she poured fresh milled sorghum a little bit to help with fermentation, that is some sort of krausening because the enzymes in the raw sorghum are still active, they have not gone for primary fermentation and have not been cooked. The beer will ferment whether she pour the sorghum or not, this is to give it a boost 

Traditional beer is spiritual to Africans ,beer is brewed and used to celebrate weeding's, childbirths, ceremonies, it is consumed at funerals and also to celebrate the boys who come from initiation. They use it when consulting to their ancestors, they connect with them on a spiritual level. It is like your antenna rising up and now you are able to connect with the frequency. That how come they say that it is spiritual. They feel their energy and presence. This does not happen by drinking traditional beer but by having it be present when they connect to the spirit world and it can put you in a spiritual trance. Their ancestors can hear them and there are some people within them who have the spiritual gift of hearing communication from them. That connection between the people and ancestors cannot happen without their traditional beer. 

Obakeng has seen instances whereby it is a funeral of a spiritual healer or traditional healer at the head of a coffin they would put the traditional beer in a clay pot to symbolise that departed person was an important person in the society. Traditional beer is made from sorghum. When it comes to sorghum, they cook milled sorghum and make it into a porridge and consume it for breakfast. The harder version of that can be consumed for lunch and supper be incorporated with vegetables, meat or fish. If you make porridge and make it very watery it becomes a power drink. Fermenting sorghum it is by taking milled sorghum pouring cold water and put it in the sun to ferment, it becomes sour. From that point if you cook hard or soft porridge with it, the porridge will become sour as well. In the olden days sorghum was a staple crop that created a staple food for their forefathers, she said. 

If you look at history their forefathers did not get sick, everything they ate they grew it or farmed it themselves. Sorghum gave them energy and strength. If you ask the older generation like their grandparents on why they consume sorghum, they will tell you that it is good for them, their forefathers consumed it, and it was good for them. It has to be good for this generation. 

You would think that this statement is just words but if you apply the philosophy of self-responsibility and sustainability you will see that this statement is 100% true. According to 4 Temperaments 6 Lifestyle Factors a book by Dr. Rashid Bhikha, who pioneered the development and spread of Unani-Tibb medicine-a low- cost solution with a philosophy of self-responsibility and sustainability. A temperament is the combination of physical characteristics and mental, emotional and spiritual attributes. Just as a fingerprint cannot be changed, so our fundamental temperament cannot be changed. 

There are numerous factors that determine temperament, for example: 
Time and place of birth 
Conditions in the uterus and diet of the mother during pregnancy , 
and most importantly hereditary factors- parent's temperaments and characteristics. 

This proves that because the South Africans have the DNA, the genes and the adaptation techniques of their ancestors, the natural food they got from nature did not harm them. This means that the natural food will not harm them. It is good for them. Not that sorghum is harmful. 

The film will be screened in several states in USA 

Brewbound Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Get Started

Already an Insider? Log In

Industry Marketplace

Contract Production & CoPacking Partner to Grow Your Brand

Contract Production & CoPacking Partner to Grow...

  • View All
  • Post a Listing

Latest News

Beer Institute: October Domestic Shipments Decline Following 1 Month Uptick

Beer Institute: October Domestic Shipments Decline Following 1 Month Uptick

Lake Hour’s New CEO Sets Sights On Hard Tea, Market Expansion

Lake Hour’s New CEO Sets Sights On Hard Tea, Market Expansion

SPONSORED POST
Building Community & Knowledge: CCBA’s Kelsey McQuaid-Craig on the California Craft Beer Summit

Building Community & Knowledge: CCBA’s Kelsey McQuaid-Craig on the California Craft Beer Summit

Featured Jobs

Multiple Open Positions! - Production, Operations, Client Support, Sales - MetaBrand LLC

Multiple Open Positions! - Production, Operatio...

Head Brewer - Maplewood Brewing Company

Head Brewer - Maplewood Brewing Company

Regulatory Compliance Manager - Tree House Brewing Company

Regulatory Compliance Manager - Tree House Brew...

Director of Operations (Beverage) - Birdie / Wild State Cider

Director of Operations (Beverage) - Birdie / Wi...

Brewer - Foolproof Brewing Company

Brewer - Foolproof Brewing Company

Sales Representative-Northwest NJ - Kane Brewing Company

Sales Representative-Northwest NJ - Kane Brewin...

  • View All Jobs
  • Post a Job

Additional News

BeerBoard: On-Premise Volumes Drop Big on Thanksgiving Eve

BeerBoard: On-Premise Volumes Drop Big on Thanksgiving Eve

Manna Beverages’ Anaheim Facility Sold to AriZona

Manna Beverages’ Anaheim Facility Sold to AriZona

Brewbound Live 2025 is 1 Week Away!

Brewbound Live 2025 is 1 Week Away!

NA Social Tonic Brand Hiyo Lands Investment & Multi-Year Partnership with Live Nation

NA Social Tonic Brand Hiyo Lands Investment & Multi-Year Partnership with Live Nation

Jobs in the Beer Industry

  1. Headbrewer/Brewmaster - Free Roam Brewing Company - Free Roam Brewing Company
  2. Sr Manager of Brewery Experience & Hospitality - Sierra Nevada Brewing Co - Sierra Nevada Brewing Co
  3. Manufacturing Maintenance Technician - Full Sail Brewing Company - Full Sail Brewing Company
  4. Head Brewer - Maplewood Brewing Company - Maplewood Brewing Company
  5. Head Production Brewer - Alaska Pacific Beverage Company - Alaska Pacific Beverage Company
  6. Director of Sales - Asheville, NC or remote within 250 mile footprint - Highland Brewing Company - Highland Brewing Company
  7. Packaging Manager - Trillium - Trillium
  • View All Jobs
  • Post a Job

Promoted PR Posts

Rupee Beer Innovates with First-of-its-Kind Indian Darjeeling Hard Tea

Rupee Beer Innovates with First-of-its-Kind Indian Darjeeling Hard Tea

The Odom Corporation Selects GoSpotCheck for Better Compliance, Merchandising and Retail Execution

The Odom Corporation Selects GoSpotCheck for Better Compliance, Merchandising and Retail Execution

Abstrax Hops Announces Open Skunkworks 2026 Competition at CBC Philadelphia

Abstrax Hops Announces Open Skunkworks 2026 Competition at CBC Philadelphia

First Key Consulting Announces New CEO Kelly Heyworth

First Key Consulting Announces New CEO Kelly Heyworth

THC Beverage Pioneer FLORA Rebrands with Functional Ingredients

THC Beverage Pioneer FLORA Rebrands with Functional Ingredients

Beverage Co-Packer Increasing Capacity to 225 Million Cans per Year

Beverage Co-Packer Increasing Capacity to 225 Million Cans per Year

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Sensient Introduces The Pipeline for Beverage Creators
  2. Blue Ox Malthouse Debuts Online Homebrew Shop
  3. Fieldwork Opens First Sonoma County Location in Santa Rosa's Montgomery Village
  4. Lone Tree Brewing Introduces New Canned Winter Seasonal, Chocolate & Pistachio Stout
  5. Breckenridge Brewery Celebrates New Christmas Ale 15-Pack Cases with ALE-ves Delivery
  1. Beer Institute: October Domestic Shipments Decline Following 1 Month Uptick
  2. Lake Hour’s New CEO Sets Sights On Hard Tea, Market Expansion
  3. The Lost Abbey’s Tomme Arthur on Turning Surviving Into Thriving and California’s Real Estate Squeeze
  4. BeerBoard: On-Premise Volumes Drop Big on Thanksgiving Eve
  5. Manna Beverages’ Anaheim Facility Sold to AriZona
  1. Lake Hour Hires First CEO, Eyes Hard Tea Expansion
  2. Zero Proof Playbook: John Wiseman of Curious Elixirs On A Decade In Adult Non-Alc
  3. Scotland’s Spirits Of Virtue Builds Arkansas Facility To Scale NA Tequila, Bourbon
  4. Bev-Alc Sales Slide Ahead of The Holidays
  5. Spirit Brands Preach Pivot from CPG Marketing Playbook
  6. CGA: Feelings Fuel On-Premise Choices Except For RTDs
  7. A Drink With… Katie Cooper, Co-Founder of Cooper Spirits
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos

©2010-2025 BevNET.com®, Inc. Terms of Use Privacy Policy

An error has occurred. This application may no longer respond until reloaded. Reload 🗙