LOS ANGELES, CA (March 31, 2025) – Chaos comes for the internet with FaZe Clan, the world’s leading lifestyle and gaming organization, and Four Loko, the resilient, fearless, and unapologetically fun flavored malt beverage (FMB), partnering for the new flavor, CAMO. Watch the announcement video featuring FaZe Clan’s Ron, Lacy, Adapt and FaZe Banks with internet personalities Sketch, Glenny Balls, Big Mike and Alissa Violet for a FaZe meets Project X-style celebration into the 2025 Loko Season.
This collaboration unites two of the most disruptive and boundary-pushing brands in creator and beverage culture, marking their shared ethos of moving differently and embracing chaos through livestreams, activations, events and more featuring the FaZe Clan roster throughout this year.
“FaZe Clan is internet culture. We create unfiltered, boundary-pushing content that truly connects with our community and Four Loko gets that,” said Spencer Sherman, SVP of Content and Business Development at FaZe Clan. “They’re not trying to play it safe or asking us to play it safe, they embrace out-of-the-box ideas which makes this such a great fit for both brands and our audiences.”
“FaZe Clan has built one of the most engaged communities on the internet by staying true to who they are and constantly redefining internet culture. At Four Loko, we’ve built our brand the same way by being fearless and unconventional,” said Phusion Projects Co-Founder and CEO, Jaisen Freeman. “This is the biggest partnership we’ve ever done, and we wouldn’t trust anyone else but FaZe to do it with.”
This partnership follows Camo’s debut earlier this year, building on Four Loko’s legacy of innovation and dominance in the FMB market. Four Loko has launched the #1 selling new FMB single-serve item in the U.S. for three consecutive years, and for over a decade, its iconic camo pattern has been a staple of the brand. Now, CAMO joins Four Loko’s best-selling lineup alongside Gold, USA, Sour Galactic Punch, and Jungle Juice.
For FaZe Clan, this partnership comes nearly one year after the brand’s relaunch that’s driven the collective back to the forefront of the internet. Within the past year, FaZe’s roster has gained a collective 20M+ followers across socials, combined brand and individual social channels have averaged 1B monthly impressions and the current roster includes four of the top 10 most-watched Just Chatting streamers worldwide in 2025. The org’s popularity has been on the rise seeing wins as the Best Content Organization award at The Streamer Awards ceremony, and its members Maxwell "PlaqueBoyMax" and Jason "jasontheween" won the Best Creative Arts Streamer and Best Breakout Streamer awards, respectively.
About FaZe Clan
FaZe Clan is a collective of content creators who live and breathe internet culture. At the intersection of gaming, sports, entertainment, and lifestyle, FaZe is shaping how the next generation consumes content, plays, and shops. FaZe began in 2010 by a group of internet kids who turned their passion into a successful career path and formed a die-hard community along the way. Today, the org reaches a global audience of 200M+ followers across social platforms with a roster featuring world-class gamers, streamers and content creators known for delivering disruptive, original content setting a new standard for entertainment.
About Four Loko
Four Loko is a global brand driven by bold ideas and relentless creativity. Since its launch in 2005 by Phusion Projects, Four Loko has become a leader in the flavored malt beverage category. From its origins as a bold idea among friends to a global phenomenon, Four Loko is now available in over 40 countries and at major retailers like Walmart, Seven-Eleven, and Circle K across the United States.
Four Loko remains resilient, fearless, and unapologetically fun as the leading brand fueling unforgettable nights and creating epic stories. Here’s to living life boldly.
About Phusion Projects
Established in 2005, Phusion Projects is a global alcoholic beverage company with presence in over 40 countries, employing 250+ worldwide and housing a portfolio of brands including Four Loko, Four Loko Pregame, and Mamitas Tequila Seltzer. Phusion’s commitment to innovation and boundary-pushing extends beyond its products to its company culture, where creativity thrives and partnerships flourish.
Phusion Projects continues to set new standards in the beverage industry while staying true to its mission of creating the next big thing for drinkers worldwide.
For More Information:
https://fourloko.com/