Los Angeles, CA (February 4, 2024) – Four Loko, the resilient, fearless, and unapologetically fun flavored malt beverage (FMB), is back for the 2025 Loko Season with its latest creation: Four Loko Camo. Continuing the brand’s antithesis amongst the beverage community, CAMO is being introduced to the world by BuckHead - a blend of wild animal and human features that embody the essence this new flavor will bring to parties everywhere. Watch the teaser video HERE. With this launch, Four Loko continues to crack the cultural code and push boundaries, cementing its place as the top choice for those who live loud and drink louder.
"With Four Loko, we are constantly aiming to be more than just a beverage brand by showing up in the wildest corners of our audience’s typical daily dose of culture,” said Samantha Catalina, CMO of Phusion Projects. “For over a decade, our sales have been leading the FMB market by embracing bold innovation, unconventional marketing, and a risk-taking attitude that delivers results year after year. With the launch of CAMO, we’re not just introducing a new flavor, we’re celebrating Four Loko’s continued legacy of reshaping the beverage industry and connecting with our fans."
Four Loko’s journey is nothing short of legendary. From being one of the first beverage brands on social media (remember MySpace) to the wild stories shared by fans, the brand has cemented its place as a cultural icon, rooted in authenticity and audacity. Now caffeine-free since 2010, Four Loko celebrates the unfiltered spirit of America. With bold partnerships spanning Live Nation festivals like Rolling Loud and EDC, Barstool Sports, and even NASCAR Drivers, Four Loko has mastered the art of driving culture forward, delivering top-selling products and redefining the FMB market.
As total beer sales decline, FMBs are on the rise, marking four consecutive years of growth in the category. Leading the charge, Four Loko has released the #1 selling new FMB single-serve item in the US for three consecutive years in a row. For over a decade, Four Loko has sported the camo pattern on its cans and now expands its 2025 arsenal as a tribute to the brand’s signature design with a flavor capitalizing on camouflage's popularity within pop culture, all bottled into a 24oz, 13.9% alc/vol can. CAMO joins the best-selling lineup alongside Four Loko Gold, Four Loko USA, Sour Galactic Punch, & Jungle Juice.
Here’s to living life with Four Loko Camo - available on shelves nationwide!
About Four Loko
Four Loko is a global brand driven by bold ideas and relentless creativity. Since its launch in 2005 by Phusion Projects, Four Loko has become a leader in the flavored malt beverage category. From its origins as a bold idea among friends to a global phenomenon, Four Loko is now available in over 40 countries and at major retailers like Walmart, Seven-Eleven, and Circle K across the United States.
Four Loko remains resilient, fearless, and unapologetically fun as the leading brand fueling unforgettable nights and creating epic stories. Here’s to living life boldly.
About Phusion Projects
Established in 2005, Phusion Projects is a global alcoholic beverage company with presence in over 40 countries, employing 250+ worldwide and housing a portfolio of brands including Four Loko, Four Loko Pregame, and Mamitas Tequila Seltzer. Phusion’s commitment to innovation and boundary-pushing extends beyond its products to its company culture, where creativity thrives and partnerships flourish.
Phusion Projects continues to set new standards in the beverage industry while staying true to its mission of creating the next big thing for drinkers worldwide.
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