Brewbound Podcast

Following a flood of news last week, the Brewbound team recaps the latest major headlines, starting with the billionaire founder of Chobani acquiring Anchor Brewing. Justin, Jess and Zoe share whether they foresaw this scenario playing out. Following the Anchor talk, they dig into the rumors of a potential acquisition of Boston Beer by Suntory. The news wraps with a conversation on Monster Brewing’s shutdown of the Deep Ellum brewery and taproom in Texas. The show also features a 3-pack of interviews with: Monday Night Brewing co-founder and CEO Jeff Heck on operating multi-state taprooms; Dan Imdieke and Jason Pratt, the new owners of Cicerone, on their future plans for the certification program; And Rob Day on the importance of marketing, especially in a maturing craft beer market. Listen above or on your podcast platform of choice.

Russian River co-owner Natalie Cilurzo joins the Brewbound Podcast On Location at the California Craft Beer Summit to discuss the 20th anniversary release of Pliny the Younger triple IPA, with festivities starting this weekend. Cilurzo discusses creating an experience that brings back repeat customers, its economic impact and Pliny babies. She also shares the strategy behind the Pliny for President quarterly releases, the growth of lager in the Russian River portfolio and much more. Calicraft founder and CEO Blaine Landberg and marketing director and brewmaster Thomas Vo share how the brewery is expanding beyond beer with the Bloom line of fruit-forward offerings. They also explore their own-premise expansion strategy and share a wild pre-pandemic story. Plus, the Brewbound team breaks down the latest news, including layoffs at Cigar City, a new CMO at New Belgium and Deschutes’ national plans for non-alcoholic beer. The team also plays Another Round or Tabbing Out on a pricey Voodoo Ranger and Tombstone collab and Hard MTN Dew’s attempts to be abducted by aliens. Listen here and on all popular podcast platforms.

Firestone Walker CMO Dustin Hinz and brand director Hannah Barnett explore the marketing approach to the Paso Robles, California-based craft brewery’s biggest brand, 805, as well as its portfolio of other brands, including Cali Squeeze, Mind Haze and the F Brands. Hinz and Barnett break down Firestone Walker’s Authenticos partnership program and how the black-and-white film work the brand does with its ambassadors plays with wholesalers. Plus, the Brewbound team reviews the latest news, including Iowa’s Big Grove Brewery taking a majority stake in non-alcoholic, THC-infused sparkling water brand Climbing Kites and the union strike at Molson Coors’ Fort Worth facility. The team also plays Another Round or Tabbing Out on the Brewers Association’s decision to pause Homebrew Con and shift activities to the Great American Beer Festival. Listen here and on all popular podcasting platforms.

Garage Beer’s new owner, Andy Sauer, and VP of marketing, Corey Smale, join the Brewbound team to discuss taking over the craft lager brand following a deal with Kentucky’s Braxton Brewing earlier this year. Sauer and Smale share how they’re building the brand, expanding to new markets, speaking to consumers and creating and nurturing the brand’s voice. The Brewbound team also breaks down the latest legal news in the beer space, including a lawsuit among Tree House owners and the dismissal of a shareholder lawsuit against Boston Beer amid the slowdown in Truly Hard Seltzer trends. The team also play Another Round or Tabbing Out on the growing number of craft doomsday stories. Listen above and on all popular podcasting platforms.

More signs of the times keep coming in the beer industry, with consolidations, expansions, production shifts and IP sales. Jess, Zoe and Justin reconvene to discuss the latest industry shakeups at Made by the Water, Young Lion, Other Half, RiverWalk, Ipswich and Anchor. Plus, the team shares whether they’ll be participating in Drinksgiving/Blackout Wednesday and looks at the latest Circana convenience store scans, with New Belgium Voodoo Ranger Imperial IPA passing Molson Coors’ Blue Moon Belgian White. The show wraps with a game of Another Round or Tabbing Out on the influx of new non-alcoholic beer brands from regional breweries and large-scale marketing activations in the wake of Heineken’s big F1 spend at the Las Vegas Grand Prix. Listen above and on all popular podcast platforms.

It’s National Cider Month and the team at Seattle-based Schilling Hard Cider is “excidered.” Co-founder and CEO Colin Schilling, CCO Eric Phillips and EVP of marketing Rachel Thomas join the Brewbound team to discuss the cidery’s participation in National Cider Month, as well as its debut at the Great American Beer Festival and a retail activation with Whole Foods. To mark the fourth annual National Cider Month, Thomas led the development of a brand agnostic website with drinker education and an events page for participating cideries. October was selected for National Cider Month because it’s also National Apple Month. “It’s harvest season, apples are on folks’ minds, and if you look at the data over the last couple years [cider sales] over indexes naturally anyway,” Colin Schilling said. “That’s because of the harvest season, the change in weather. People are looking for a beverage like cider. So it’s really the perfect time to do it. “We’re so excited this year to be able to bring along so many other folks in our industry and give other people a platform,” he continued. Plus, Zoe, Justin and Jess break down recent headlines – including Molson Coors’ Happy Thursday hard refresher, the Beer Institute’s annual meeting and Duvel USA’s 2024 innovation slate – and sample hop-infused chocolate during Another Round or Tabbing Out. Listen to the conversation on popular podcast platforms, including Apple, Google Play and Spotify. Send questions, feedback or ideas for the podcast to [email protected].

Distilled Spirits Council of the U.S. president and CEO Chris Swonger joins to break down the opportunities canned cocktails are creating for beverage-alcohol companies. Swonger also pushes back against the beer industry’s stance against expanded market access and lower excise taxes for these products. Also, Justin and Zoe recount the latest Anchor Brewing news, including brewery workers’ bid to buy the company and the response from Sapporo’s spokesperson. Zoe recaps July 4 data in both the on-premise and off-premise channels. Finally, Justin and Zoe close out the show with a game of Another Round or Tabbing Out on Walmart’s unique UPC mandate for seasonals and variety packs, and an e-commerce platform’s marketing target of tallboys. Listen to the conversation on popular podcast platforms, including Apple, Google Play and Spotify. Have questions, feedback or ideas for the podcast? Email [email protected].