Brewbound Podcast

January 2025 was a record month for non-alcoholic (NA) beer in grocery stores. NA beer claimed a 4.2% share of beer grocery sales during the month, according to NIQ food store data shared by Bump Williams Consulting. The Brewbound team discusses how Dry January shook out, plus why industry leaders are bullish on regional cider; how the dots connect between the Consumer Price Index for beer at home outpacing overall inflation and beer’s 2024 summer slump; and who is keynoting the Brewers Association’s Craft Brewers Conference in Indianapolis. Plus, Justin, Jess and Zoe play Another Round or Tabbing Out on a surprise bev-alc platform and the We Love LA collaboration beer effort. Listen here or on your preferred podcast platform.

2025 marks a milestone year for Lawson’s Finest Liquids and its flagship Sip of Sunshine IPA. How will the Vermont craft brewery celebrate a decade of Sip of Sunshine IPA? CEO Adeline Druart shares details on the latest Brewbound Podcast. Druart, who took over as CEO in June 2023, shares the keys to keeping Sip growing, including a commitment to cold-chain distribution. She also discusses the crossover of her previous life in dairy, with the addition of cheese to Lawson’s taproom. The conversation also covers Lawson’s expansion into North Carolina and Virginia, if more markets will follow, additions to the Sunshine family, B-Corp status and the brewery’s Airbnb. Plus, the Brewbound team discusses Zoe’s trip to CiderCon and her Super Bowl celebration, more ad talk and play a game of Another Round or Tabbing Out on Anheuser-Busch’s American versus domestic and Ball recycling its aluminum cup business. Listen here or on your preferred podcast platform.

What’s life like for the Anheuser-Busch distributor in one of the country’s biggest party towns ahead of one of the beer industry’s biggest days? Brandon Frederick, VP of sales; Greg Naquin, director of off-premise sales; and Kris Cutrell, director of on-premise sales walk through the preparations for Super Bowl LIX in New Orleans, the expectations placed on them, the biggest pain points and much more. Plus, the Brewbound team recaps the latest news, including why beer is expected to be the winner on Super Bowl Sunday, how many Dry January adherents stuck to their abstinence pledges and a first-hand report from Lagunitas’ annual Dog Pile distributor meeting. This week’s game of Another Round or Tabbing Out tackles the slate of Super Bowl ads from Molson Coors and Anheuser-Busch, as well as Splitting the G copycats. Listen here or on your preferred podcasting platform.

Hurray’s Girl Beer won Brewbound’s 2024 Pitch Slam competition during the Brewbound Live business conference last month in Marina del Rey, California. Founder Ray Biebuyck joins the Brewbound Podcast to discuss how Hurray’s Girl Beer is working to reclaim the term “Girl Beer,” the brand’s post-ironic, satirical and humorous vibe and why it’s attempting to create a discourse about women and beer. Biebuyck explains why she’s interested in bringing women into the beer category, while getting her beer to stand out both on shelf and in social media algorithms. Hear more from Biebuyck in this week’s featured interview. Plus, the Brewbound team dives into the latest news, including the split between the Brewers Association and the American Homebrewers Association and hard times at Sapporo-Stone and Monster Brewing. Also, Another Round or Tabbing Out returns with discussions around “faux-stalgia” lager brands, cannabev advertising and a surprising cameo by Angry Orchard. Listen here or on your preferred podcast platform.

Let’s rewind on the past year. It was a tough year for craft. Big changes happened at the Brewers Association. A billionaire saved Anchor from the abyss (maybe). Dietary guidelines loomed for alcoholic beverages … 2024 was a whirlwind. To wrap up the year that was, Christopher Shepard, senior editor of Beer Marketer’s Insights, and Dave Infante, author of the Fingers newsletter and a contributing editor and columnist at VinePair, joined the Brewbound Podcast for our annual beer-journos recap and reflection. In the latest episode, the quintet gives the inside scoop on covering some of the year’s top stories, and dives into the news to watch in 2025. Listen here or on your favorite podcast platform.

New Belgium Brewing resumed brewing at its Asheville, North Carolina-based production facility this week for the first time since Hurricane Helene wreaked havoc on the region and shut down the brewery’s operations. It was a significant stoppage for the company as the Asheville brewery accounted for around 40% of New Belgium’s total output. In the wake of the hurricane, the brewery was flooded with around 20 inches of storm water. More than three months after being knocked offline, Voodoo Ranger Juice Force will be the first beer going into the tanks in Asheville, with packaged products expected to follow in March. New Belgium CEO Shaun Belongie joins the Brewbound Podcast to discuss the comeback in Asheville, the company’s still-unfolding contingency plans and the road ahead. Belongie also shares New Belgium’s 2025 plans, including the introduction of “Mini Ripper” cans of higher ABV Voodoo Ranger Force offerings; LightStrike hard refreshers; and Bell’s Oberon Light. He also explores going into year eight of Voodoo Ranger, the opportunities for Bell’s, building brands outside of the craft beer bubble and taking over sales, marketing and production of Kirin Ichiban. Plus, the Brewbound team talks Zoe’s trip to the Beer Summit, 2024 off-premise scans and Tilray Brands’ Project 420. Listen here or on your preferred podcasting platform.

Leaders of the newly former Barrel One Collective shared their vision for the new platform, which was formed from the merger of Harpoon Brewery’s parent company Mass. Bay Brewing and Smuttynose’s home of FinestKind Brewing. Harpoon co-founder and CEO Dan Kenary and FinestKind CEO Steve Kierstead explained how the platform came together, how open they are to adding to the collective and the types of partners they’d welcome, and how they’re approaching innovation with a portfolio that now boasts 14 brands. Kenary also discussed the circumstances that led to the end of Harpoon’s employee stock ownership plan (ESOP). Moving forward, Kenary will lead Barrel One as CEO, while Kierstead will move into the role of chief commercial officer. Plus, Brewbound editor Justin Kendall and managing editor Jess Infante share their history covering Mass. Bay and Smuttynose and dive into the latest headlines, including the surgeon general’s advisory calling for cancer warnings on bev-alc labels and WWE’s investment in Hulk Hogan’s Real American Beer. Listen here or on your preferred podcast platform.