White Claw will soon have a new home in the Denver area. Its parent company Mark Anthony Brands announced an impending transition to the Reyes Beverage Group’s subsidiary RBG Spirits and Wine of Colorado. The move marks the termination of Mark Anthony’s relationship with Molson Coors-owned Coors Distributing Company (CDC).

As many ready-to-drink (RTD) brands aim to expand shelf space, Straightaway Cocktails has invested in gate space instead. Three months into its Portland International Airport bar, the company is using the new space to interact with customers in different ways and trial drinks it otherwise wouldn’t be able to test at scale.

Brewbound Live’s 1:1 Meetings program returns to Brewbound Live 2026 (Dec. 9–10 at the Marina Del Rey Marriott Hotel), connecting beer and bev-alc brands with the retailers and distributors who decide what makes it onto shelves, into restaurants, and onto trucks.

After a disappointing Labor Day weekend, beverage-alcohol off-premise sales returned to the black for the week ending September 13, according to the latest weekly report from market research firm Circana.

Sparkling water, tea and alcohol-free beverage brand Hoplark’s parent company has filed for Chapter 7 bankruptcy liquidation and teased a “potential lawsuit against Brooklyn Brewery,” alleging the New York craft brewery violated a licensing agreement and its fiduciary duties.

Intoxicating hemp brand Pharos named Stephane Cantin as its new CFO and COO.

The hard tea legal battle between one of the fastest-growing bev-alc brands and the world’s largest beer manufacturer has come to an end.

Sazerac has signed a binding agreement to acquire Berentzen-Gruppe AG, the German schnapps producer it was reportedly pursuing last week. The deal gives Sazerac a different approach to add international volume than its failed Brown-Forman pursuit.

The scares are only beginning from Tilray’s Shock Top-Spirit Halloween collaboration, chief growth officer Prinz Pinakatt told Brewbound.

The start of the NFL season brought high-scoring games, but low on-premise bev-alc sales, according to the latest report from on-premise insights firm BeerBoard.

As the broader craft beer industry has weathered years of volume declines, Asheville, North Carolina-based Highland Brewing has simultaneously navigated two storms of its own (one literal), while also feeling the winds that have buffeted its brewing peers.

Look, I know beer’s only getting more expensive this decade – but when folks start stealing GUINNESS, we have a problem. Yes, it seems the great U.S. PBR heist has been topped in the U.K., as thieves made off with 800 BBL of GUINNESS this month, worth about $155k.

Check out news items initially reported in the Brewbound Insider Newsletter September 17-18, including headlines from Columbia, Firestone Walker, Garage Beer and others.

Nutrabolt’s C4 Energy is launching an electrifying twist on the non-alc alternative craze with All Hopped Up, a beer-flavored energy drink that the company says is “trading in the ‘buzz’ for an energy boost.”