Sierra Nevada’s strategy to continue 2026’s growth into 2027 involves a portfolio-wide packaging overhaul, the return of major brand campaigns and a meaningful dive into the beyond beer category.

Comparable Labor Day data has arrived, and the results – like much of this year – are “mixed,” according to the latest report from market research firm Circana.

The proverbial light at the end of the tunnel for Boston Beer’s rocky sales trends is coming from a product named after the sun itself. Sun Cruiser, the vodka-based hard tea launched in 2024, is on pace to double sales in 2026, founder and CEO Jim Koch said last week during the Barclays Global Consumer Staples Conference.

Another Oregon-based brewery is joining Ninkasi Brewing parent company Great Frontier Beverages.

U.K. brand MOTH is seizing on demand for the only bev-alc category still growing: premium, ready-to-drink cocktails.

Southern Glazer’s Wine & Spirits (SGWS) has appointed Anheuser-Busch InBev (A-B) vet Glendal Vandenbempt as managing director of its newly created “Gold Division.”

Constellation Brands’ portfolio of popular Mexican imports will soon have different representation in the Denver area. The bev-alc giant informed Denver, Colorado-based Coors Distributing Company (CDC), a wholly owned subsidiary of Molson Coors, that it would be terminating their relationship in the next 30 days.

Former Bell’s Brewery executive vice president (EVP) Carrie Yunker has returned to the bev-alc industry after a more than 16-month “retirement.”

Southern Glazer’s Wine & Spirits (SGWS) has entered into a non-prosecution agreement with the justice department and federal regulators to pay $12.5 million, resolving a probe into a years-long scheme to bribe alcohol buyers from California’s largest grocery chains.

Macroeconomic factors out of Molson Coors’ control continue to plague the brewer, but CEO Rahul Goyal believes there is also “much we have to do” as a company to help combat declines.

The Middleby Corporation will shutter its Middleby Brewing & Distilling Solutions Group, which includes Deutsche Beverage + Process, Ss Brewtech and Wild Goose Filling, by the end of the year.

Two independent ready-to-drink (RTD) brands are betting Americans are ready to mix their wine with cola. Little Sun’s Calimocho and Wine and Cola, two Southern California-based companies inspired by the Spanish staple cocktail Kalimotxo, have hit the market recently with different spins on the liquid, branding and sales strategy.

Von Ebert Brewing brewer Dashawn Agbonze, a two-time Michael James Jackson Foundation for Brewing and Distilling scholarship awardee, shares his journey climbing the ranks of the brewing industry and why he believes education is critical for up-and-coming brewers.

The beer business isn’t standing still, and neither are the companies competing within it. Traditional beer remains the center of the conversation, but the competitive set has widened. RTDs and non-alc are creating new occasions. The on-premise is evolving. Distributors are making tougher choices about where to focus their attention. For brands, finding opportunity now requires looking beyond their own four walls. Brewbound Live brings the beer and beverage-alcohol industry together December 9+10 in Los Angeles to meet this challenging moment head on.