New Mix, an El Jimador Tequila-based cocktail launched in 1997, has been testing retail shelves across U.S. markets this year, with a wider rollout announced today.

Thirty years after Allagash Brewing’s founding, the Portland, Maine-based craft brewery’s flagship beer Allagash White remains the primary driver of its overall volume and growth, leadership shared Monday in a press briefing.

A last-ditch effort to remove language prohibiting virtually all THC beverages failed in Congress, placing the intoxicating hemp industry’s fate in the House’s hands.

Stouts will be a big part of Duvel USA’s strategy for both Boulevard Brewing and Brewery Ommegang in 2026 and into the future.

Halloween is officially logged in bev-alc scan data and there’s no reason to be afraid, Circana EVP of BevAl Scott Scanlon wrote. During the week ending November 2, total beverage-alcohol dollar sales declined 2.3% year-over-year (YoY), but increased 4% week-over-week (WoW).

Craft brewery owners dreaming of selling their businesses in multi-million dollar deals are doing just that – dreaming, industry leaders said last week during a panel discussion about exiting the business at the Mass Brewers Guild annual conference.

Intoxicating hemp beverages could be sacrificed in a deal to reopen the federal government. As political factions in Washington, D.C., spar over how to end the longest-ever federal government shutdown in U.S. history, legislators – led by Sen. Mitch McConnell (R-KY) and Rep. Andy Harris (R-MD) – are attempting to use the situation to shape the future of hemp and intoxicating THC products and restrict the market created by the 2018 Farm Bill.

With just 30 days to go, now is the time to lock in your spot for Brewbound Live (Dec. 10+11 in L.A.). Hundreds are already registered! Take a look at what’s planned and secure your spot before it’s too late.

Ball Corporation is making a change to its top leadership post. The world’s largest aluminum can manufacturer appointed Ronald J. Lewis as its new CEO, replacing Daniel W. Fisher, effective immediately. Lewis will also join the company’s board of directors.

Diageo has tapped Sir Dave Lewis to lead the Guinness parent into its next chapter, ending a months-long search following former CEO Debra Crew’s departure in July.

OK, beer, we’ve unfortunately officially run out of sports in our corner. Ice hockey?

Constellation Brands Layoffs at Rochester HQ; Monster Q3 Alcohol Net Sales -17%; Samuel Adams Adds Winter White Ale, First New Winter Seasonal in 30 Years; Athletic, Vans Warped Tour Debut Collaboration; Pair Your Market Basket Sub with a MB Lager; Parting Shot: Rainier Jubilee Cans Return.

Pabst Brewing has promoted Pat O’Dea to chief sales officer, effective immediately, the company announced today.

The multi-brand business model has grown in popularity for years, but in 2025, craft brewers’ “safety in numbers” mindset has come into its own. Hendler Family Brewing Company and Wilding Brands have been at the forefront of these regional partnership strategies. At Brewbound Live 2025, Hendler Family Brewing co-founder and CEO Sam Hendler and Wilding Brands chief development officer Charlie Berger will share their strategies, the advantages and pitfalls of these transactions and how they’re approaching future deals.