INSIDER’S Week in Beer: 🇮🇪 Getting in the St. Paddy’s Spirit in … Reno?

INSIDER’S Week in Beer: 🇮🇪 Getting in the St. Paddy’s Spirit in … Reno?

Well, with the president jacking the tariffs on Canadian aluminum – what better way to kick off the St. Patrick’s Day weekend newsletter than with a pint of GUINNESS in a nice #DraftClean 20 oz. glass! Besides, it’s probably best to get that pint in now before any 200% EU alcohol taxes start making that pint $14.

PepsiCo to Acquire Poppi in $1.95B Deal

PepsiCo to Acquire Poppi in $1.95B Deal

PepsiCo announced this morning it has entered a definitive agreement to acquire Poppi for $1.95 billion, officially bringing the CSD giant into the next gen functional soda set.

JuneShine and Willie Nelson’s Social Tonic Duet: Willie’s Remedy+

JuneShine and Willie Nelson’s Social Tonic Duet: Willie’s Remedy+

Adult beverage consumers can now party like Willie Nelson. The country music star and his wellness enterprise partner Long Play, Inc. have partnered with California-based bev-alc maker JuneShine Brands to launch Willie’s Remedy+, a non-alcoholic (NA), intoxicating hemp-based “social tonic.”

Hemp Industry Responds To California ‘Readopting’ Emergency Ban

Hemp Industry Responds To California ‘Readopting’ Emergency Ban

Dealing with droughts is part of life in California, but an extension to the state’s self-imposed ban on hemp-derived THC drinks looks set to further stress an already reeling industry. Prior to their scheduled expiration this month, California’s Department of Public Health extended a six-month ban on “intoxicating hemp products” imposed in September for another three months. Now set to expire on June 24, the emergency measure can be readopted only one more time, according to California law.

A Round With … Hot Plate Brewing’s Sarah Real

A Round With … Hot Plate Brewing’s Sarah Real

Officially in its second year, Hot Plate Brewing in Pittsfield, Massachusetts, has some star power behind one of its next releases. Effervescent lemongrass saison shares its name with comedian Patton Oswalt’s standup special, performed at a nearby theater later this month.

Brewbound Podcast: A St. Patrick’s Day Primer with Guinness

Brewbound Podcast: A St. Patrick’s Day Primer with Guinness

Guinness is synonymous with U.S. St. Patrick’s Day celebrations. National ambassador Ryan Wagner joins the Brewbound Podcast to discuss preparation for the holiday, how the Splitting the G viral phenomenon has played a role in the brand’s upward trajectory and introduces it to new consumers.

CPI: Beer and Alcohol Away From Home Outpaces Overall Inflation in February

CPI: Beer and Alcohol Away From Home Outpaces Overall Inflation in February

It cost more to go out for a drink last month than it did a year ago, according to the U.S. Bureau of Labor Statistics’ (BLS) February 2025 Consumer Price Index (CPI) report. The CPI for total beverage-alcohol away from home increased +3.4% last month compared to February 2024.