Delivering on its promise to expand beyond alcoholic beverages into an “around the clock” beverage platform, Molson Coors Beverage Company announced this week the launch of four new non-alcoholic product lines across multiple categories that are set to begin rolling out in the coming months.
Fresh Squeezed IPA and Fresh Haze IPA, side-by-side on the shelf. Deschutes VP of sales and marketing Neal Stewart made the ask no fewer than 22 times on Wednesday during the Bend, Oregon-headquartered craft brewery’s distributor summit.
After successfully extending the Truly Hard Seltzer brand with Truly Lemonade Seltzer — which has quickly become Truly’s second-best selling SKU — Boston Beer will debut Truly Iced Tea Hard Seltzer nationwide early next year.
What does Boston Beer Company founder Jim Koch have in common with Oprah Winfrey, an heir to the Hyatt Hotel fortune, an heiress to Estée Lauder, the co-founder of Uber, and the owner of the NFL’s Washington Football Team?
Atlantic — a Holliston, Massachusetts-based craft beer, wine and spirits importer and wholesaler — announced today the acquisition of the operations of Bayside Distributors, which is also based in Holliston. The transaction will add 400,000 cases and $10 million in additional revenue to Atlantic’s business. Atlantic currently distributes 1.5 million cases of product.
For the first time since April, off-premise beer category dollar sales dipped below $1 billion, to $987 million, for the one-week ending August 29, according to market research firm Nielsen.
Canadian non-alcoholic beer maker Partake Brewing has raised $4 million in the company’s first institutional funding round, which was led by San Francisco-based CircleUp Growth Partners.
Another craft brewery is entering the growing craft non-alcoholic beer market. Boston Beer Company will launch a Samuel Adams branded non-alcoholic hazy IPA, Just the Haze, nationally in early 2021.
Anheuser-Busch InBev has begun the search process for replacing long-time CEO Carlos Brito, according to a report Monday in the Financial Times. The Financial Times, citing three sources with knowledge of the search, reported that A-B is “seriously considering” external candidates.
Inglewood, California-based Crowns & Hops Brewing and Scotland-headquartered BrewDog have teamed up for an international release of 8 Trill Pils pilsner within Crowns & Hops California footprint and at BrewDog locations in Ohio, the U.K. and Berlin, Germany.
A new generation of leaders is taking the reins at New Ulm, Minnesota-based Schell’s Brewery, as Ted Marti steps down from overseeing operations at the 160-year-old brewery and hands the reins to his sons, according to the Mankato Free Press.
New Jersey restaurants are permitted to resume indoor dining at 25% capacity beginning today, Gov. Phil Murphy announced earlier this week. Last week, Iowa Gov. Kim Reynolds issued a proclamation forcing the closure of drinking establishments for on-premise service in six counties as the state combats a spike in cases of COVID-19.
The fundamental changes in everyday life brought on by the COVID-19 pandemic have affected the beer industry’s supply chain in ways both expected and unexpected. With bars and restaurants closed for on-site service for months, the evaporating demand for draft beer forced brewers to package more beer than ever before, creating a shortage of cans.