Molson Coors Reveals First 4 Non-Alcoholic Brands in L.A. Libations Partnership

Molson Coors Reveals First 4 Non-Alcoholic Brands in L.A. Libations Partnership

Delivering on its promise to expand beyond alcoholic beverages into an “around the clock” beverage platform, Molson Coors Beverage Company announced this week the launch of four new non-alcoholic product lines across multiple categories that are set to begin rolling out in the coming months.

Boston Beer to Launch Truly Iced Tea Hard Seltzer in January 2021

Boston Beer to Launch Truly Iced Tea Hard Seltzer in January 2021

After successfully extending the Truly Hard Seltzer brand with Truly Lemonade Seltzer — which has quickly become Truly’s second-best selling SKU — Boston Beer will debut Truly Iced Tea Hard Seltzer nationwide early next year.

Atlantic Beverage Distributors Acquires Non-Alc Business From Bayside Distributors

Atlantic Beverage Distributors Acquires Non-Alc Business From Bayside Distributors

Atlantic — a Holliston, Massachusetts-based craft beer, wine and spirits importer and wholesaler — announced today the acquisition of the operations of Bayside Distributors, which is also based in Holliston. The transaction will add 400,000 cases and $10 million in additional revenue to Atlantic’s business. Atlantic currently distributes 1.5 million cases of product.

Report: Anheuser-Busch Begins Search to Replace Carlos Brito

Report: Anheuser-Busch Begins Search to Replace Carlos Brito

Anheuser-Busch InBev has begun the search process for replacing long-time CEO Carlos Brito, according to a report Monday in the Financial Times. The Financial Times, citing three sources with knowledge of the search, reported that A-B is “seriously considering” external candidates.

Crowns & Hops and BrewDog Launch Beer to Benefit 8 Trill Pils Initiative

Crowns & Hops and BrewDog Launch Beer to Benefit 8 Trill Pils Initiative

Inglewood, California-based Crowns & Hops Brewing and Scotland-headquartered BrewDog have teamed up for an international release of 8 Trill Pils pilsner within Crowns & Hops California footprint and at BrewDog locations in Ohio, the U.K. and Berlin, Germany.