Brewers Association Asks Can Manufacturers Institute for More Transparency Amid Aluminum Can Shortage

Brewers Association Asks Can Manufacturers Institute for More Transparency Amid Aluminum Can Shortage

The Brewers Association (BA) is urging the Can Manufacturing Institute (CMI) to ensure that small and independent craft brewers have access to aluminum cans amid the years-long inventory crunch beverage producers are now facing. In a letter to the CMI, BA president and CEO Bob Pease painted a dire picture for the nation’s nearly 8,400 craft brewers. “These businesses will simply not survive that long without cans,” he wrote.

Stone Distributing Takes Over Former Markstein Warehouse in San Marcos

Stone Distributing Takes Over Former Markstein Warehouse in San Marcos

Stone Distributing Company teased a move to a larger distribution center last week. The distribution arm of San Diego’s Stone Brewing Company today officially announced the move of its operations to the former Markstein Beverage Co. warehouse in San Marcos.

NielsenIQ: Off-Premise Beer Category Dollar Sales Up Through First Weeks of 2021

NielsenIQ: Off-Premise Beer Category Dollar Sales Up Through First Weeks of 2021

Off-premise beer category dollar sales increased 15.7% year-to-date through January 23, compared to the same period last year, market research firm NielsenIQ reported. For the four weeks ending January 23 (which includes December 28-31, 2020), off-premise dollars sales of the beer category — which includes core beer, flavored malt beverages, hard seltzers, ciders and malt liquor — increased 14.2%, indicating slight acceleration after January 1.

Yuengling Raging Eagle Mango Beer Launches in C-Stores

Yuengling Raging Eagle Mango Beer Launches in C-Stores

D.G. Yuengling & Son is attempting to relate to younger legal drinking age consumers with a new single-serve offering that will initially be sold in convenience stores. Raging Eagle Mango Beer lands in c-stores today.

WWE’s Rey Mysterio Named Victoria Brand Ambassador as Part of Sponsorship Deal

WWE’s Rey Mysterio Named Victoria Brand Ambassador as Part of Sponsorship Deal

WWE star Rey Mysterio is the new brand ambassador for Constellation Brands’ Victoria Beer brand. Mysterio, regarded in the pro wrestling world as one of the greatest luchadors of all time, kicked off the partnership Sunday night during the wrestling circuit’s first major event of the year, the Royal Rumble.

Super Bowl Still Means Big Q1 Beer Volumes, But Full Year Impact Lessens

Super Bowl Still Means Big Q1 Beer Volumes, But Full Year Impact Lessens

The first major beer drinking occasion of the year is less than a week away as nearly 100 million viewers are expected to tune into Super Bowl LV between the Kansas City Chiefs and the Tampa Bay Buccaneers on February 7. How big is the Super Bowl for the industry? “It is still a big deal for Q1 volumes and is a big jump compared to other weeks in Q1,” National Beer Wholesalers Association chief economist Lester Jones said.

VPX-Owned Brand Quash Seltzer Sues PepsiCo

VPX-Owned Brand Quash Seltzer Sues PepsiCo

VPX Pharmaceuticals took its legal battle against PepsiCo to a second front this week as VPX-aligned company Quash Seltzer LLC filed a lawsuit alleging the conglomerate has threatened its prospective distribution partners out of doing business.