Star Power: What Makes Celebrity Booze Brands Fly or Fail

Star Power: What Makes Celebrity Booze Brands Fly or Fail

From actors to musicians to the world’s richest man, high profile figures have built their own category within the alcohol industry: celebrity spirits. But as celebrity-owned or endorsed brands become the norm, what makes them succeed or fail?

NielsenIQ Acquires On-Premise Data Firm CGA

NielsenIQ Acquires On-Premise Data Firm CGA

Two of the biggest names in beverage-alcohol data are joining forces. Global data giant NielsenIQ announced today it has acquired on-premise data firm CGA, in which it initially invested in 2009.