Schlafly and Non-Alc Beer Maker WellBeing Forge Joint Venture

Schlafly and Non-Alc Beer Maker WellBeing Forge Joint Venture

Two St. Louis craft breweries are forming a partnership. Schlafly Beer and non-alcoholic beer maker WellBeing Brewing Co. announced a joint venture Thursday that will see Schlalfy manage sales and production of WellBeing’s brands while also working with the company’s existing contract brewing and distribution partners.

Pernod Ricard Backs American Whiskey to Deliver Global Growth

Pernod Ricard Backs American Whiskey to Deliver Global Growth

Pernod Ricard announced last week the launch of The American Whiskey Collective, a new business unit dedicated to the company’s American whiskey portfolio that will pursue growth by investing in the “new fashioned” brands’ innovation, according to the division’s newly appointed head, Craig Johnson.

Bang: Judge Confirms $175M Arbitration Award, 5% Royalty on Future Sales

Bang: Judge Confirms $175M Arbitration Award, 5% Royalty on Future Sales

Bang Energy maker Vital Pharmaceuticals’ motion to vacate a $175 million arbitration award was denied last week, clearing the way for Orange Bang and Monster Energy Company to collect damages plus a 5% royalty on all future net sales of Bang-branded products.

Vita Coco, Diageo Collaborate on Captain Morgan RTD Canned Cocktail

Vita Coco, Diageo Collaborate on Captain Morgan RTD Canned Cocktail

Vita Coco is the latest non-alcoholic beverage giant to dip its toes into the RTD cocktail space, announcing today a collaboration with spirits conglomerate Diageo to release a line of coconut water spiked with Captain Morgan white rum.