California’s Beachwood Brewing Company will soon be slinging its own cocktails along with its brews.

The Reyes Beer Division will enter its 10th market later this year with the planned acquisition of DET Distributing in Tennessee.

Light lager (+9%) and American lager (+19%) both grew share of sales on e-commerce alcohol delivery platform Drizly over Labor Day weekend compared to the holiday weekend in 2021, the company reported.

A year after undergoing a change in ownership, Mission Brewery is getting a makeover. The San Diego craft brewery recently received a brand refresh courtesy of CODO Design, which has begun hitting retail shelves.

Nearly 40 breweries and establishments have pledged to support Drinking In Another State, a collaboration project to raise money for an emergency health fund to provide access to abortion services to beverage-alcohol industry workers in need but live in states where the practice has been abolished.

Legal restrictions and a complicated path to purchase are two of the reasons why spirit brands can be slower to hop on social media.

Hours before the largest consumer-focused beer festival in the U.S. kicks off, Brewbound will host its final Brew Talks meetup of 2022 in Denver, CO featuring networking, beers and beer business discussions from noon to 3 p.m. MT on Thursday, October 6.

Sapporo’s $165 million acquisition of Stone Brewing officially closed Wednesday, August 31, giving the Japanese beer maker one of the top 10 craft breweries by volume in the U.S. in 2021 and the 18th largest brewing operation overall.

Beer category dollar sales at off-premise retailers increased +2% year-over-year for the week ending August 21, outpacing total beverage alcohol dollar sales growth (+1%), according to market research firm IRI.

Non-alcoholic beer maker Athletic Brewing Company launched a new “Fit For All Times” campaign today, featuring several familiar names, including NFL player J.J. Watt and celebrity chef David Chang – both early investors in the Stratford, Connecticut-based company.

In this Brew Talks replay, Sam Calagione of Dogfish Head, Dan Kenary of Harpoon’s parent company Mass. Bay Brewing and Suzanne Schalow of Craft Beer Cellar share their views on the evolution of the beer category with the addition of fourth category offerings such as hard seltzers, spirits-based canned cocktails, hard kombuchas, hard teas and more.

With the summer selling season’s last gasp just days away, NielsenIQ VP of beverage alcohol though leadership Jon Berg expects ready-to-drink (RTD) offerings and beer “to have positive momentum” this Labor Day holiday weekend. However, Berg cautioned that results may be “slightly muted” compared to 2021 as shoppers are “really starting to feel substantial impact from inflation now.”

Boston Beer Company is launching a multimillion-dollar, multi-channel marketing campaign to support Truly Hard Seltzer, which it recently reformulated with real fruit juice. In the new ad campaign, Boston Beer, which has leaned on singer Dua Lipa in previous Truly ads, has instead turned to fruit flies to help promote the reformulated hard seltzer brand.

Beer inventory in wholesalers’ warehouses is at risk of expiring in the next 30 days, according to the National Beer Wholesalers Association (NBWA) August edition of the Beer Purchasers’ Index (BPI).