Canelo RTD Steps Into the Ring, Backed By Spirit of Gallo

Canelo RTD Steps Into the Ring, Backed By Spirit of Gallo

The company behind leading ready-to-drink cocktail High Noon is bringing out a new contender: VMC, a tequila-based canned cocktail born from a partnership between world champion boxer Saúl “Canelo” Álvarez, Spirit of Gallo, and Casa Lumbre is set to release next month, the company announced today.

Firestone Walker Leadership Shares Innovation Plans for Cali Squeeze, Mind Haze and the F Brand

Firestone Walker Leadership Shares Innovation Plans for Cali Squeeze, Mind Haze and the F Brand

Firestone Walker leadership spent the majority of the company’s virtual meeting with wholesalers Tuesday mapping out plans for its No. 1 brand, 805. However, the Paso Robles, California-based craft brewery’s other three core brands – Cali Squeeze, Mind Haze and Firestone – round out the portfolio to poise the company for “some of the best success that we’ve ever had,” CMO Dustin Hinz said.

Firestone Walker’s 2024 Plan: Unleash 805

Firestone Walker’s 2024 Plan: Unleash 805

Firestone Walker leadership shared their vision for 2024 with their wholesaler partners while also providing a business update of 2023 so far. The lion’s share of the meeting with its distributor partners was centered around the Paso Robles, California-headquartered craft brewery’s top brand, 805.

CGA: Labor Day and NFL On-Premise Preview

CGA: Labor Day and NFL On-Premise Preview

The upcoming first week of September brings about three major events for consumers this year: the Labor Day weekend, the kickoff of this year’s National Football League (NFL) season and the return of federal student loan interest.

Hard Seltzer Brand Mighty Swell Acquired

Hard Seltzer Brand Mighty Swell Acquired

Austin, Texas-based hard seltzer brand Mighty Swell has been acquired by Lemonati LLC, according to a press release from buy-side advisory firm Houlihan Lokey.