Verlaine Tests Its 25-Year Happy Hour Hit on the Ready-to-Drink Shelf
Verlaine, the Lower East Side bar synonymous with New York’s lychee martini, is about to see whether two decades of happy hour fame can translate into retail sales.
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Verlaine, the Lower East Side bar synonymous with New York’s lychee martini, is about to see whether two decades of happy hour fame can translate into retail sales.
Fingers boozeletter author Dave Infante joins the Brewbound Podcast to deep dive Diageo’s ongoing restructuring and workforce slashing under CEO Sir Dave Lewis. The trio also hit recent headlines, including Garage Beer and Liquid Death tapping into the real world animosity around data centers and BuzzBallz’s recent Pop-Tarts partnership.
Consumers started to feel a bit more comfortable with their financial situations this summer, but that sentiment appears to be waning again, according to a new report from market research firm Circana.
Check out news items initially reported in the Brewbound Insider Newsletter August 24-26, including headlines from the Beer Institute, Constellation Brands, Pabst Blue Ribbon and more.
Allagash Brewing has appointed Matt Place to lead its sales team as national sales director.
One of the Southeast’s largest beer distributors, Gulf Distributing Holdings, is investing in its spirits division, pairing a newly created leadership role with its latest infrastructure investment.
If rapper Wiz Khalifa’s new THC-infused beverage Kush & Orange Juice connects with an audience anyway similar to the album that inspired it, expect this one to be a breakthrough release.
The spiked sports drink competition is getting another major player. Boston Beer Company will officially launch Rally Dog Vodka Ade in four test markets in September.
Craft beer’s summertime blues deepened to start the back half of the season, according to the latest monthly report from market research firm Circana.
Ready-to-drink cocktails (RTD) carry the highest average price per serve of any category, yet are experiencing the most growth – undercutting old assumptions about what ‘trading up’ means to consumers.
The Brewers Association’s (BA) state government affairs director Sam DeWitt has left the trade group after more than four years.
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Beer’s August losses weren’t as steep as initially reported, according to new corrected data shared by market research firm Circana.
One of the ad industry’s most lauded firms is jumping into beverages with a low-dose THC drink modeled after classic American beer. Herb Light is billed as a “crushable super-low-dose light beer-styled brew” with just 1 mg THC per 12 oz. can. “Big taste, little high” is the tagline.