White Claw Hard Seltzer Introduces 3 New Flavors

CHICAGO — The wait is over! White Claw Hard Seltzer introduces the highly-anticipated Flavor Collection No. 2, including three brand new flavors – Tangerine, Watermelon and Lemon! The first flavors debuted by the brand in more than 16 months, each White Claw Hard Seltzer is meticulously crafted with uncompromising quality, hand-selected ingredients and curated specially with White Claw drinkers in mind. These flavors join one of the best-selling Hard Seltzer flavors, White Claw Mango, in an all-new 12-pack Variety Pack, available now at retailers nationwide.

“Since our launch in 2016, we have only launched six flavors – it takes time to perfect a liquid worthy to bear the White Claw name,” said Phil Rosse, President, White Claw Seltzer Works. “In the last year, tens and thousands of eager and passionate consumers took to social media requesting new flavors- and we listened.”

This new variety pack joins White Claw Flavor Collection No. 1, the best-selling variety pack in the entire category1, including beer. Each new flavor has the clean, crisp taste of seltzer water with a hint of fruit flavor that White Claw has become known for. The new flavors include:

  • White Claw Tangerine provides a splash of refreshing citrus that’s a little more sweet than tart, embodying the splash of biting into a fresh tangerine wedge.
  • White Claw Watermelon has a hint of bright, ripe watermelon, and is clean and refreshing to taste, not like a syrupy candy. This flavor also features a fresh, natural watermelon aroma.
  • White Claw Lemon has been in development for over two years, as lemon is a very subtle and delicate flavor to work with. Our flavor bursts with a lemon aroma providing drinkers with crisp, citrus refreshment.

With 100 calories and 2 grams of sugar per 12 fl. oz. serving, and 5 percent ALC/VOL, White Claw Hard Seltzer is made using a blend of seltzer water, a gluten free alcohol base and a hint of fruit flavor.

The latest additions join a robust offering of flavor profiles, including fan favorites Black Cherry, Ruby Grapefruit, Natural Lime, Raspberry, Mango and Pure Hard Seltzer. White Claw can be purchased in convenient individual 6-packs, 12-pack variety packs and single 16 and 19.2-ounce cans, ideal for maximum portability in places where glass bottles are prohibited.

To find White Claw Hard Seltzer near you, please visit http://www.whiteclaw.com/#locator or learn more at @whiteclaw on Instagram, @whiteclawseltzer on Facebook or @whiteclaw on Twitter. To share which new flavor is your favorite, use the hashtag #WhiteClawFlavors.

ABOUT WHITE CLAW HARD SELTZER:

White Claw Hard Seltzer is the nation’s leading hard seltzer known for pure tasting, crisp refreshment. Crafted using the proprietary BrewPure® process, White Claw is gluten free with 5% ALC/VOL and 100 calories per 12 fl oz. Available in nine flavors. To learn more about White Claw Hard Seltzer, visit www.whiteclaw.com.

Please Drink Responsibly. Hard Seltzer with Flavors. Registered Trademark used under license by White Claw Seltzer Works, Chicago, IL 60661. Full nutrition information may be found at www.whiteclaw.com

1 IRI, Total US MULC + Liquor, 4 Weeks ending 1/26/2020

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.


Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.