On Monday, Brewbound.com brought you Part I in The Lost Abbey’s latest marketing approach – unsuspectingly crashing a private beer tasting.
The video, a teaser, provided a glimpse of what was to come when brewery co-founder Tomme Arthur knocked on the door of the private event.
The San Diego, Calif-based craft brewer traveled across the country (to Washington D.C.) for one reason only – to surprise some fans. See what happens in Part II below.