Upland Announces Washington, D.C., Distribution Deal

BLOOMINGTON, INDIANA — Upland Brewing Co. is continuing their expansion of wood-aged sour distribution in Washington D.C. after experiencing success in other east coast markets. Upland held a soft launch in D.C. with positive reception last month during the Craft Brewers Conference. They have partnered with distributor Madidus to bring their wood-aged sours to this city with a revered dining and drinks scene.

“D.C. has one of the best culinary scenes in the country and we’ve found that our sours are very well received in these food-centric cities. We’ve partnered with a great new distributor, Madidus, and look forward to joining a thriving craft beer market in our nation’s capital,” said Upland Sour Brand Manager, Dusty Howe.

Upland opened their Wood Shop Sour Ale Brewery a year ago, although they have been brewing wood-aged sours for over a decade. The Wood Shop has allowed them to scale up production and continue innovating in traditional styles with small batch experiments. Arriving first in D.C. will be Hopsynth, Iridescent, and a limited supply of Cursed Kettles, a collaboration beer with Prairie Artisan Ales out of Oklahoma. In addition to distribution in the Midwest, Upland sour ales can also be found in Boston, New York, and Philadelphia.

Launch events begin the week of May 8 starting with a tap takeover at ChurchKey Beer Bar, where guests can enjoy eight sour ales, such as Peach, aged on fresh, whole Indiana peaches, and Iridescent, aged on dried apricots and ginger. All-Purpose will host a sours and pizza pairing event on Tuesday night. On Wednesday, Upland is taking over 20 tap lines at Jack Rose Dining Saloon and each beer is being paired with whiskey. Next week’s launch will end with a tapping event at RFD Washington.

About Upland Brewing Co. 
Located in Bloomington, Indiana, Upland Brewing Co. has an intriguing brewing story that dates back to 1998. Our mission is to brew remarkable beers in remarkable ways, staying true to the artisan, progressive spirit found in our part of the Midwest. Upland is currently the third largest brewery in Indiana and brews more than 50 different styles of beer annually.

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